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Michael Jackson Estate

JOINS PEPSI!

Deal with the Devil?

5/3/2012 11:50 AM PDT BY TMZ STAFF
Exclusive Details

0503_michael_jackson_pepsi
Michael Jackson's Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.

You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.



The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.  First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.

The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.

208 COMMENTS

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Previous 15 Comments | 4 | 5 | 6 | 7 | 8 | 9 | 10
141.

Tam    

I tell you what: Michael Jackson was a SMART Business Man! His family and the generations that follow are set for Life!

873 days ago
142.

AussieMJFan    

If only the appropriate personnel made sure those lights and all of the equipment was working properly then there wouldn't be this mess.

Although I think MJ should of tried to get help and go to rehab.

871 days ago
143.

sittinducks    

Michael Jackson's family who are his natural heirs, are not the controllers nor owner's of his estate. Some California judge basically gave his estate to be run by people MJ fired for massive theft from him and a conflict of interest he uncovered. The "executors" of his estate make these decisions.

825 days ago
144.

sittinducks    

Michael's family has nothing to do with his estate. Controll and ownership was given to people who had reportedly stole tens of millions of dollars from him and entered into relationships that were a conflict of interest. He wiped his hands of these people. Now they own his estate and make all decisions about it, not his natural heirs.

825 days ago
145.

Jeanette    

Hmm, i just came back from Florida, and i was hoping to get some cans. But in every shop i asked for the MJ cans they looked at me me if i were crazy :)
Never heard off, or seen MJ cans. Needless to say that i am very disappointed and sad. But i found (although it is very hard) some nice things from Michael .

726 days ago
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