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Michael Jackson Estate

JOINS PEPSI!

Deal with the Devil?

5/3/2012 11:50 AM PDT BY TMZ STAFF
Exclusive Details

0503_michael_jackson_pepsi
Michael Jackson's Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.

You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.



The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.  First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.

The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.

208 COMMENTS

No Avatar
62.

bobmoo    

All in all, this will be a great money spinner for the Michael Jackson estate.
Michael Jackson actually worked with Pepsi 3 times after the event. The final time was during the promotion of the 'Thriller25' album when Pepsi ran the 'Thrillicious' advert during the Superbowl a couple of years before he died - it featured a group of lizards dancing to Thriller. With a total of 9 TV commercials (Thrillicious included) and sponsorship of 3 world tours, Michael Jackson and Pepsi had a strong connection - potentially the closest link to a celebrity that Pepsi has ever had.
This will be the 3rd time Pepsi have released a Jackson themed can. One for the JAcksons tour in '84, one for the Dangerous Tour in '92, and now for BAD25 in '12.

813 days ago
63.

HumanNature    

TMZ


YOUR IT DEPT. NEED TO DO SOMETHING ABOUT OhWell CLONING MJ FANS!!!!

813 days ago
64.

HumanNature    

TMZ


IT'S A "GREAT" BUSINESS DEAL!!!


STOP HATIN ON THE "KING"

813 days ago
66.

Jo    

Yeah it's Pepsi that killed him. ****ing clowns.

813 days ago
67.

sofi    

Why doesn't the estate release another CD instead of making a deal with pepsi?

813 days ago
68.

Mike    

If Pepsi wants to bring back anything from the past it should launch Crystal Pepsi again.

813 days ago
70.

Mumra the Ever Living    

I understand everything will be incredibly tasteful. For instance, they are planning to dig up Jackson's body, douse his peen in lighter fluid and torch it up. They plan to film it at Daddy Joe's perfume kiosk in Las Vegas. Like I said VERY tasteful.

813 days ago
71.

Junehannigan    

Whether or not you like Pepsi, or Michael Jackson, you have to admit that this is a brilliant marketing move on the part of Pepsico. I hope Coca cola has something lined up in the near future. If you are a MJ fan, check out raremichaeljackson.com.

813 days ago
72.

sofi    

. And a spokesperson for the estate tells us, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

A second re-release of the "BAD" album?
And how do the executors know that Michael would have agreed to this kind of a deal with pepsi?

813 days ago
73.

Dose Of Reality    

It's pretty unfair to blame Pepsi for multiple decades of drug addiction.
At least with this deal MJ will get his wish to be on a lot of little cans.

813 days ago
74.

Dose Of Reality    

A whole bunch of ignorant comments on addiction here. Whether it's prescribed by a doctor, bought on the street or even over the counter, it's drugs and even if not physically addictive they can be mentally addictive. Blaming Pepsi is like blaming someone that accidentally twisted your ankle 25 years ago for your addiction.


Even if the doctors are prescribing meds, it's usually based on what you tell them, it's the addict's fault.
When you get meds from multiple doctors, it's the addict's fault.
When you keep taking the meds after you need them, it's the addict's fault.
When you get meds under several names, it's the addict's fault.
When you can't sleep or function without the drugs, it's the addict's fault.
When the doctor's decisions on treatment are influenced by your money and power, sure, the doctor has liability but mostly, it's the addict's fault.

813 days ago
75.

yvonne from uk    

Come on TMZ Michael was not a hardcore drug user, yes he did use prescription drugs, and yes the burn was the start of it, but he was having treatment on his scalp throughout his career not just in 1984 and the description of the surgery he had to endure as described on Life of an Icon looks very very painful, the best of us would turn to strong painkillers. That said Michael had a lot of other rubbish to put up with in his life.
If Michael had any problems or held a grudge with Pepsi he would never have worked with them again, it was an accident and he accepted that and in typical Michael fasion took the money they paid him and donated it to the hospital.
I think Michael would have been happy with the estates decision and i for one will buy the cans if they are available here and i don't even drink Pepsi, MJ fans everywhere will do the same, so i see this will be a success.
Would love a concert DVD of the Bad tour to be released as well, i have the one at Yokahama but it's not great quality, a bit grainy.

813 days ago
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