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Ex-James Bond OUTRAGED

Over Heineken Deal --

New 007's a Sellout!!!

5/23/2012 1:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0522_George-Lazenby_heineken_logo_2
They don't make 'em like they used to -- at least according to the guy who played James Bond in 1969, who's pissed the new Bond film has axed 007's signature martini ... in favor of a corporate-sponsored beer.

If you don't know ... the people behind Daniel Craig's next Bond flick "Skyfall" closed a reported $45 million deal with Heineken -- forcing the iconic character to drink beer in the movie, instead of a vodka martini ... Bond's famous drink of choice.

Bond orders the drink in practically every movie ever -- just check the clip below from "The World Is Not Enough."



Devoted Bond fans everywhere are pissed -- a list that includes former James Bond actor George Lazenby, who played 007 in "On Her Majesty's Secret Service."

Lazenby tells us, cutting the martini in favor of a Heiney breaks a sacred tradition -- and to add insult to injury, "It's not the best beer out there, either."

Lazenby adds, it's sad filmmakers will always "go where the money is."

115 COMMENTS

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Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6
76.

Raejean    

I wonder if he'll use it to chase down some pork rinds and Slim Jims.

Lazenby was by far the worst Bond, but about this, he's right on target. It's completely out of character.

883 days ago
77.

gigabiting    

Everyone’s got their price. Apparently James Bond’s is $45 million.
That’s the rumored value of the marketing deal with Heineken that turns Daniel Craig’s James Bond into a beer guy.
http://gigabiting.com/shameless-act-of-product-placement-james-bond-will-drink-heineken/

883 days ago
78.

Ashley     

this is very true. i still remember from watching the very very old bond movies that was his iconic drink! and yes..heinikens are disgusting -__-

883 days ago
79.

TimK    

Hmmm....A man who was fired while filming the ONLY Bond 007 film he was ever in is now making comments on Bond drinking a beer. WHO CARES WHAT THIS LOSER THINKS?!?!?!?!?!?!

883 days ago
80.

jacob davis    

this nails it on the head

882 days ago
81.

frodis    

Well he drinks a beer in Quantum Of Solace doesn't he during the scene where he and Felix are chatting at the bar before the agents storm in? Either way they could have done both. I'm with Lazenby though, they sold out. At least he got to play Bond in one of the best Bond stories ever. With Diana Rigg nonetheless. Heineken? Nasty stuff. Only plus is that we almost lost the franchise so I guess every penny helps.

881 days ago
82.

nosy_parker    

Louissssssssssss "we have all the time in the world"

http://www.youtube.com/watch?v=pJsPoI2w6-A

881 days ago
83.

Mike44090    

Maybe he will 'shake' the bottle of Heineken before he opens it :) I could see Austin Powers doing something like that to make fun of James Bond ;0)

881 days ago
84.

UnNoble    

Well, Bond better go from the tap and not the bottle. With Heineken especially.

779 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6

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