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Ex-James Bond OUTRAGED

Over Heineken Deal --

New 007's a Sellout!!!

5/23/2012 1:00 AM PDT BY TMZ STAFF

They don't make 'em like they used to -- at least according to the guy who played James Bond in 1969, who's pissed the new Bond film has axed 007's signature martini ... in favor of a corporate-sponsored beer.

If you don't know ... the people behind Daniel Craig's next Bond flick "Skyfall" closed a reported $45 million deal with Heineken -- forcing the iconic character to drink beer in the movie, instead of a vodka martini ... Bond's famous drink of choice.

Bond orders the drink in practically every movie ever -- just check the clip below from "The World Is Not Enough."

Devoted Bond fans everywhere are pissed -- a list that includes former James Bond actor George Lazenby, who played 007 in "On Her Majesty's Secret Service."

Lazenby tells us, cutting the martini in favor of a Heiney breaks a sacred tradition -- and to add insult to injury, "It's not the best beer out there, either."

Lazenby adds, it's sad filmmakers will always "go where the money is."


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Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6


I wonder if he'll use it to chase down some pork rinds and Slim Jims.

Lazenby was by far the worst Bond, but about this, he's right on target. It's completely out of character.

883 days ago


Everyone’s got their price. Apparently James Bond’s is $45 million.
That’s the rumored value of the marketing deal with Heineken that turns Daniel Craig’s James Bond into a beer guy.

883 days ago


this is very true. i still remember from watching the very very old bond movies that was his iconic drink! and yes..heinikens are disgusting -__-

883 days ago


Hmmm....A man who was fired while filming the ONLY Bond 007 film he was ever in is now making comments on Bond drinking a beer. WHO CARES WHAT THIS LOSER THINKS?!?!?!?!?!?!

883 days ago

jacob davis    

this nails it on the head

882 days ago


Well he drinks a beer in Quantum Of Solace doesn't he during the scene where he and Felix are chatting at the bar before the agents storm in? Either way they could have done both. I'm with Lazenby though, they sold out. At least he got to play Bond in one of the best Bond stories ever. With Diana Rigg nonetheless. Heineken? Nasty stuff. Only plus is that we almost lost the franchise so I guess every penny helps.

881 days ago


Louissssssssssss "we have all the time in the world"

881 days ago


Maybe he will 'shake' the bottle of Heineken before he opens it :) I could see Austin Powers doing something like that to make fun of James Bond ;0)

881 days ago


Well, Bond better go from the tap and not the bottle. With Heineken especially.

779 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6

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