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'Fear the Brow' Owner

Anthony Davis Can Have

My Trademark ... For a Price

6/29/2012 4:30 AM PDT BY TMZ STAFF
EXCLUSIVE

Anthony Davis and that unibrow.
Anthony Davis
will have to pay through his nose if he wants to buy the famous "Fear the Brow" trademark -- at least according to its current owner, who tells TMZ, he doesn't plan to sell out for cheap.

Reid Coffman -- owner of the University of Kentucky apparel store Blue Zone -- trademarked "Fear the Brow" last November for his popular Davis-themed merchandise. Davis attempted to trademark the SAME phrase earlier this month.

0628_fear_the_brow_subDavis -- who was drafted to the New Orleans Hornets last night -- hasn't officially challenged Coffman's trademark, but his recent trademark filing is a clear sign Davis plans to go to war over the slogan.

Unfortunately for Coffman, it's not a cut-and-dry case just because he filed first. Anthony arguably has a viable claim to the trademark because the "Fear the Brow" slogan trades off his persona, particularly his extremely unique face hair.

Nevertheless, Coffman insists he owns the full rights to the trademark because he created the slogan -- and if Davis wants to buy it ... he's willing to play ball.

Coffman wouldn't specify a selling price -- but tells us, "If someone like Nike took this slogan over it could be worth millions." Coffman says he's currently ready to accept offers.

Calls to Davis' reps were not returned -- but moments before he was drafted, Davis was asked about the trademark filing ... and he responded, "My agents and my parents talked it over and they came at me with the idea. And I loved it. Who doesn't love money?"

062812_anthony_davis_launch

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73 COMMENTS

No Avatar
1.

manbearpig    

good to see the weird freak is turning an embarrassing situation into another embarrassing one. that look is not something to be proud of.

762 days ago
2.

BlindFury    

Why doesn't he just concentrate on playing basketball and not being a distraction to the rest of his team. Who wants to trademark their ugly? I dunno?

762 days ago
3.

Eddie    

I dunno, I'm kinda spooked looking at that guy.

762 days ago
4.

TMZISAPIECEOFSHIT    

The hair in his ass crack must be a hot mess!!

762 days ago
5.

Don't feed the Trolls    

Is it me or does this guy give Octamom a run for her money?

762 days ago
6.

tgrfan42069    

sad part is.while davis was at kentucky.he couldnt make money off of his name.but some loser was allowed to trade mark his likness and make money off it what a ****ing joke

762 days ago
7.

two cents    

what a ridiculous looking man. Fuzz everywhere, he obviously tweezes his eyebrows but leaves the unibrow? Man looks re.tard.ed.

762 days ago
8.

Stiletto    

Davis should hang on to his money...he may need it for the eventual sex change operation he plans on seeking.

762 days ago
9.

Gordon    

Anthony Davis looks looks like an ugly lesbian. He should be playing with nappy-headed hoes instead of the Hornets.

762 days ago
10.

Babydoll0630    

Really TMZ? It's not even the weekend yet.......sigh. Dig into the Paris attack when she was scoring and jumped the dude..and Paris save your piss for Kim. She's gross. At least you didn't get pissed on and entertained then went out politely.........But her father got OJ off.......she is **** like HIM......he deserved to die. Just as much as Nicole. The only respect I have for your mom is she was on Nicole's side. WE KNOW HE KILLED THEM. Your dad helped it's gross...........just like you. Kourt and the other one are cute and funny. I can take you seriously. KIM LAY OFF THE PLASTIC.

762 days ago
11.

Max    

If you're a guy and you shape your eyebrows......
Well, you just may not be a guy. Newsflash.

762 days ago
12.

Truth    

YEA, AND THIS DOUCHE LESBIAN COULD BE THE BIGGEST FLOP IN THE NBA!!! TO NIKE AND ALL THE OTHER FAKE ASS MARKETERS.. WAIT A COUPLE OF YEARS BEFORE INVESTING IN YET ANOTHER 15 MIN OF FAME B-BALLER WITH "NO FUTURE AFTER SPORTS CAREER IS OVER" WANNABE. #TRUTH!!

762 days ago
13.

Joan K    

Now that is down right fugly, call it like it is, a unibrow, yuck!

762 days ago
14.

TV Gord    

Thanks for the update. I haven't heard anything about him since he lived with Ernie on Sesame Street.

762 days ago
15.

Celeb Gossip Addict    

I'm sure he at least has some idea that someone else had the patent since the stuff was being sold at his very own school. Doesn't he know he's in the big leagues now? NOTHING will come for free.

761 days ago
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