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Skateboard Company

Backlash Over

Asian Slur T-Shirt

8/2/2012 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0801_gooks_of_hazzard_article_2
A major skateboard company is being accused of putting "racism for sale" ... after selling a shirt featuring two Asian men under the words, "Gooks of Hazzard."

The company under fire is Baker Skateboards ... which is owned by skating legend Andrew Reynolds ... who's been featured as a character in several of the Tony Hawk Pro Skater video games.

Baker is currently selling the "Hazzard" shirt on its website. The shirt features two Asian men in a car named the "General Li." One of the men is pro skater Don "The Nuge" Nguyen -- who's sponsored by Baker.

The shirt also features a tagline, "Good Orr Boys" ... a play on the stereotype of an Asian accent.

But while it appears The Nuge approves of the shirt, the Asian American Justice Center feels differently ... a rep for the organization tells us it's "unacceptable for Baker Skateboards to create a depiction of Asian Americans which uses racial slurs and perpetuates racist stereotypes.”

The org. adds, "Baker Skateboards, and the outlets that sell this shirt, should be aware that use of the term 'gook' on their apparel is offensive and quite simply amounts to racism for sale. No one should seek to profit from racism.”

We reached out to Baker Skateboards -- as well as Don “The Nuge” Nguyen -- so far, no word back from either.

For more sports stories, check out tmzsports.com!
128 COMMENTS

No Avatar
46.

Snoski Roc    

This has been done throughout the history of skateboard graphics since the early 90's. Many of World Industries skateboards professional African American skaters had racist skateboard graphics. Look it up, this is nothing new. Old news...Yeah Nuge!!!

708 days ago
47.

Big D    

I don't see anything wrong with this shirt?. Some people are so sensitive. Funny thing is the white people are so quick to say "that is racist" toward this group or that group, just so they can put on an act that they are not racist, when to a degree everybody is.

708 days ago
48.

Calinative    

I can't believe they would create and distribute that shirt. It's wrong on so many levels.

708 days ago
49.

Vinh    

Just curious, what race was the person/s who came up with that idea to create that racial/ derogatory saying?

708 days ago
50.

Allen Black    

Maybe they should slur the Blacks with a "Spooks of Hazard" T-shirt so they can get in on it.

708 days ago
51.

Vinh    

What race was this person/s who decided to create this racist and derogatory caption?
Was that their intent or their wrong and messed up joke where they may have misunderstood the meaning and manner of such a word ?

708 days ago
52.

ThyTran    

Ugh. For those of us who heard this word all the time growing up -- and NOT in an affectionate, ironic way -- it might be too soon, still too raw. Maybe the younger folks are okay with it; maybe you have to know more about the folks behind the company for the humor to outweigh the hate. And, hence, the risk. For what it's worth, I'm okay with the word losing its edge, but, yeah, it still hurts.

708 days ago
53.

Steph    

I just... I don't understand what is racist anymore and what isn't. Some people are allowed to use slurs while others aren't. It's acceptable and it isn't. For the love of God, make up your damn minds.

708 days ago
54.

EastCoastChopper    

Hilarious!

708 days ago
55.

rob    

It's a t-shirt from a skateboard company. Would more of you be incensed that "Shimeez" rides for a company called "Heroin"? And Nuge rides for Baker, which has used "Baked" as their logo on some boards. You have to consider the entire body of work and source of this t-shirt before you condemn it. And, as if you didn't notice, this is skateboarding, which has always been counter-culture - whatever the popular culture in society has deemed "good" we have generally taken the opposite approach. All of you haters and complainers are waaaay too sensitive.

708 days ago
56.

Bernard Henry    

It's not offebsive it rocks as a joke and only asian losers that can't laugh a themselves should'nt be heard

708 days ago
57.

11    

If the shirt said "******" it wouldn't have been approved.

708 days ago
58.

bruce    

thats some funny ****!!!!all who took offense, quit crying you big babies!!! being politically correct just makes you another puppet in todays society!

708 days ago
59.

Emma     

It worked! Now I know who Don Nguyen is!

708 days ago
60.

Emma     

and their website is hilarious :)

708 days ago
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