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Joan Rivers

Marketing Genius

8/8/2012 12:10 PM PDT BY TMZ STAFF

Joan Rivers
is the MASTER of the shameless publicity stunt ... 'cause her Costco shopping-cart protest didn't just get her all over TV ... it also provided an INSTANT boost to her book sales.

We broke the story ... cops responded to the Costco in Burbank yesterday -- where Joan had handcuffed herself to a shopping cart to protest the store for not carrying her book.

During the protest, sources tell us Joan and her team managed to sell 150 copies to various customers. Since Costco refused to carry  the book, Joan was forced to sell them out of a box she kept in the Costco parking lot.  Cash only.

And Joan got a big, fat bonus -- multiple national media outlets ... including "Today" and "Fox News" ... LOVED the story and have already aired the TMZ video of Joan's hilarious encounter with police.

Bottom line ... Joan's stupid little stunt resulted in MAJOR exposure to millions of people ... and it didn't cost her a dime.

Not a bad day's work.



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Pudding Tang    

I still wouldn't buy anything she writes and guess what, you don't have to either.

806 days ago


Hate it or love it, it worked. That's all that matters.

806 days ago


More like marketing jackass. Not everyone wants to read the filth that falls out of your mind Joan.

806 days ago

brown dynamite    

Too bad those guys who pull carts outside didn't ram a row of 10 right into her ass.

806 days ago

Phishie from Philly    

She is a genius alright. She's geniusly lucky because she didn't intend for this to go viral. I'm not saying Joan is stupid. I'm just saying she's unintelligent.

Phishie from Philly

806 days ago

Ratings Needed    

Marketing genius? Hardly. Who is she to say someone/thing HAS TO CARRY HER BOOK TO SELL? What happened to freedom for the store owner? She can set up shop at her local flea market & pawn her book. Not everyone is interested in the filth she spews. Learn a lesson in dignity Joan.

806 days ago

Nolan Ross    

I love this bitch

806 days ago

Mick Kahler    

Let me get the celebrity news straight. Randy Travis was hassled at a Costco and Joan Rivers was naked while getting a DUI?

806 days ago

furious cupcakes    

'celebrity' is such an interesting species to watch. The sheer desperation in their drive to hang onto their own 'celebrity', the great lengths they will go to convince people they don't want or even like their own fame, the sense of worth and entitlement they feel because of their fame... it goes on and on. This is arrogance at it's finest. How dare you not sell MY book I wrote about ME? Give me a break.

806 days ago


Joan was great back in the day. She's not the same woman...she'd prob be the 1st to admit it. I can hear her now "There's nothing original left" lol.

As for the book, costco needs to take the stick out of their ass. Who are they to judge what we should read / not read.

806 days ago

Sin D    

Hard to believe she is 99 yrs. old

806 days ago


Marketing genius??????? I think not. Pathetic greed is more like it. Grow up, Joan! Your grandson must be so-o-o proud.....

806 days ago


Smart lady. Joan is very entertaining.

806 days ago


Gotta give the lady credit. She's been around forever and at least she owns all of her bad plastic surgery/.

806 days ago


She likely got the idea from her buddy & fellow con artist, KRIS JENNER! If you put a blonde wig on JENNER, they look startling alike.Funny how cons know how to "dress nice" & present a pretty package to the public. Maybe Jenner runs a "how to "school or something!

806 days ago
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