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Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
123 COMMENTS

No Avatar
16.

PopTart    

Mexicans have been saying Jeah for eons! Other words include NY Jankees, JOLO, Jesterday, Jew = You, & on & on.

707 days ago
17.

Kabala    

Dude should stick to swimming.

707 days ago
18.

Master of Puppetz    

Jim Breuer and James Hetfield where are you???!!!!

707 days ago
19.

Johnbrnc    

The GRILL!!! is what I'm talking about... what a white trash, ghetto wannabe, dumb jock. JEAH... cya later

707 days ago
20.

ChuckA41    

I'm ashamed to know that the rap group Compton's Most Wanted said that word back in the early 90's. This tool needs to get back in the pool, or go shave all his body hair off like a real man. Be gone until at least the next Olympics. That's when swimmers matter to anyone.

707 days ago
21.

Matt Leppala    

Welcome to 1996.. I used "JEAH" back in the AOL days.

707 days ago
22.

Keyser Söze    

Hey, when you're a top tier athlete, you got to have something to help you promote yourself in advertising - that's where the real money is.

The kid's just doing what thousands of stars before him already did.. good for him. Even if this is a dumb word..

707 days ago
23.

cobrazombie    

Those must-have items will be in the Walmart waste bin in a week.

707 days ago
24.

jimmy d    

He is jealous of hope solos massive beef stick

707 days ago
25.

Faye    

Ryan Lochte needs to STFU. He's starting to sound like a total jerk.

707 days ago
26.

Matt    

I'm going to trademark "lochteisadouchenozzle" stat. It sounds like there may be a market in the near future. JEAH!!!

707 days ago
27.

South Side     

Lochte is s a douche faucet.

707 days ago
28.

Harlin's Garage    

Look, your not gonna be the next Phelps so let's just knock it off...

707 days ago
29.

Harlin's Garage    

Darrell can't really explain this one, but this guy kinda pisses me off. I think I got this "smug" vibe from this dude from his first medal at the games. And to tell you the truth, his dad up there in the seats about gettin on my nerves too. Just this weird feeling about the guy.
(NOT like the weird feeling I get in my britches from Phelp's girl...)

707 days ago
30.

Who the Hell is Khloe    

Have you seen his interview on a today! This guy was high as hell!

707 days ago
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