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Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
122 COMMENTS

No Avatar
46.

sqs    

Um, I think MC Eiht may have something to say about this???......SMH, a white guy trademarking "Jeah"??? What is this world coming to???

767 days ago
47.

Jacob    

He better not try to trademark it. My internet provider JEAH.NET is the original JEAH and has owned the Federal Trademark on JEAH for over a decade! Beware Ryan Lochte!

767 days ago
48.

KG    

Whats the big deal with this guy his avg. looking

767 days ago
49.

Who Knew    

Sky rocketing to King of the Douches he is.

767 days ago
50.

LMAO    

I guess he never heard of MC Eiht before

767 days ago
51.

Jakob    

WTF! I know my fantastic internet provider JEAH.NET has had the Federal Trademark for JEAH for over a decade! I'ma call them! Beware Ryan Lochte!

767 days ago
52.

kristine    

My 8 year old has been saying this for years

767 days ago
53.

Matt    

umm, that word isn't even original..

Was used in a game Rockstar made a while back *GTA San Andreas*

767 days ago
54.

Thomas Jefferson    

Already sick of him.

767 days ago
55.

DaveT    

Actually it's been a good 20 years since the phrase..."jeah"...was popular.
So the timing is typical and just about right for the word to get popular again.
Always works that way.
Know what I mean? Jeah mawn!

767 days ago
56.

_][ Character_Assassin ][_    

I don't think this guy's old enough to know who MC Eiht is... lol.

767 days ago
57.

himminy    

what a joke. this guy isn't as cool as he thinks he is.

767 days ago
58.

Buckaroobonzai    

lol, if this doesn't make him rich, I have a feeling a sex tape is right around the corner. Maybe Kim K is his new life coach:-)

767 days ago
59.

CoconutScrimp    

The worst thing about this douche is that people pay attention to him.

GO AWAY!!!

767 days ago
60.

HelloDerps    

I'm going to trademark "yeah, yeah" because I said it. Twice. I'm special.

767 days ago
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