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Bike Helmet Company

DROPS Lance Armstrong

10/17/2012 1:40 PM PDT BY TMZ STAFF
EXCLUSIVE

1017_lance_armstrong_giro_article_2
The bike helmet company that crafted Lance Armstrong's $15,000 helmet for the 2010 Tour de France -- and launched a full line of Lance Armstrong helmets -- has DROPPED the disgraced cyclist in the wake of the doping scandal, TMZ has learned.

A rep for Giro Helmets tells TMZ, "We will not be continuing our sponsorship of Lance Armstrong moving forward. We continue to support the cancer community through our association with LIVESTRONG."

Giro's not the first company to boot Armstrong -- Nike announced it would no longer be sponsoring him either, claiming Armstrong "misled" the company for more than a decade.

FYI -- the U.S. Anti-Doping Agency released a report last week, detailing Armstrong's direct involvement in what it called "the most sophisticated, professionalized and successful doping program that sport has ever seen."

Armstrong -- who's been banned from pro cycling for life -- still denies the doping allegations.

For more sports stories, check out tmzsports.com!
51 COMMENTS

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1.

surfcowboy83    

Its a disgrace to see a piece of crap like that even have his name be known. As an athlete myself, I do it all out of hard work, dedication. To see some phony balony douche bag be dropped from sponsors is a relief. CHEATER!

706 days ago
2.

mebrat24    

gee------------ what a surpise that any company that used him for advertising will drop his ass. Wish they could get all his money back

706 days ago
3.

Phishie from Philly    

There goes another dropped endorsement. Viagra and the sister company Dildo's Delights both dropped lance by email. The email read:
Dear Cheater, I mean Lance, YOU FIRED! If you don't like it just take a few Viagra and go fvck yourself with a dildo delight.
True story!
..

706 days ago
4.

Phishie from Philly    

Lance, Lance, You have dope in your pants, pants, When you were in Tour de France, France. Now you have no chance, chance, to ever ride your bike in the Tour de France, France.
..

706 days ago
5.

charles    

better late than never. But the consequences need to be serious, and if possible, swift. It has been too long, how was that possible.
Honest labor is what we need to celebrate.

706 days ago
6.

charles    

Honest labor is what we need to celebrate.

706 days ago
7.

charles    

It is not about anything particular called performance enhancing. Rogaine is performance enhancing to actors.
IT IS 'cause you draw the line somewhere. So one day they allow long hair then everyone can use long hair. One day they allow vitimans. It is called a level playing field.

706 days ago
8.

MIKE    

Agree or dis agree with using steroid's he is a fu@king lie er!

706 days ago
9.

charles    

the reporter on now sounds like Armstrong is paying him to speak that way

706 days ago
10.

Mike    

Strange how they tested and tested and tested, but could never get any scientific evidence to show he was doping. Study history. How did the Inquisition get people to point fingers? By threatening to cut them off. Threaten enough cyclists and teams with lifetime bans - effectively ending their careers - and some will point at a bowl of holy water and swear its evil.

706 days ago
11.

Nvts    

The next O.J.

706 days ago
12.

kitnplayn    

LIAR, LIAR, LANCE ON FIRE.

706 days ago
13.

hummm    

what about tiger, Roethlisberger, and michael vicks?

706 days ago
14.

Josie Wails    

LANCE ENRON AND OBAMA HAVE ONE THING IN COMMON NO MATTER HOW BIG THE LIE IS IT SEEMS IT EFFECTS EVERYONE INVOLVED. SHOVEL READY JOB FOR LANCE WOULD BE TO REDESIGN THE BUTT SEAT.

706 days ago
15.

Parker    

Thats wghat this one nuing bastard gets for lying....always thought this fool was a (p)....rick...and now I know I was right

706 days ago
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