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The Kardashians

We'll Win Makeup War ...

With Our Secret Weapon

10/29/2012 11:00 AM PDT UPDATED: 10/30/2012 12:39 PM PDT BY TMZ STAFF
EXCLUSIVE

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The Kardashian sisters aren't backing down in their war with a high-end makeup company -- sources close to the K-Krew tell TMZ, they've got a secret weapon to guarantee they'll prevail in court ... trademarks up the wazoo.

The Kardashian girls filed requests to trademark the phrases "Kardashian Khroma" and "Khroma Beauty by Kourtney, Kim, and Khloe" earlier this summer.

The requests are still pending -- but sources connected with the family tell us, they're confident they'll be approved ... because the man behind the competing makeup line (named Chroma) hasn't filed for ANY trademarks.

As we reported, the co-owner of Chroma Makeup in Beverly Hills -- a guy named Michael Rey -- is threatening to sue the Kardashians over the Khroma makeup line, claiming the Kardashian line will cheapen the high-end company he's built over the last 12 years.

It's worth noting ... you don't NEED to register a trademark to pursue trademark litigation -- so Rey may NOT be up the creek without a paddle.

And there's this -- while we were looking up the Kardashian trademarks, we came across another makeup company named "Kroma." 

"Kroma" filed for its trademark in 2010 ... so that could be another obstacle for the Kardashians.

update_bar
12:30 PM PT, 10/30/12 -- A rep for Kim tells TMZ, "Boldface licensing + branding has gone through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office."

The rep adds, "We do not believe that there is any likelihood of confusion between Khroma Beauty by Kourtney, Kim and Khloé and any other entity ... We adamantly object to statements about the products quality due to the distribution choice."

126 COMMENTS

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16.

tamara    

Is Kim's botoxed and plastic surgery face looking more and more like MJ when he went too far?
(not bashing MJ, by the way. love his music)

537 days ago
17.

pat    

Yes Tamara.


She is looking more and more hideous each new story on her with a pic. That mermaid thing was god awful.

537 days ago
18.

Bitch please    

Thid is what America consider celebrity.....ethnic looking no talent piss heads....oh wow umm ok

537 days ago
19.

Patty    

Khloe has got to be OJ's daughter.
Do a side by side with OJ and Nicole's daughter.

Looks like some shared DNA

537 days ago
20.

Majestik    

Um, hey Walters, how the HELL does your goddess have a secret weapon? You posted that the trademarks haven't been approved yet. They'll never get the trademark being as YET ANOTHER company DOES have Kroma filed. It doesn't matter how you spell it, if it sounds the same when speaking, it's infringement.

537 days ago
21.

BECKER    

"the K-Krew told TMZ. Enough said Harvey and his crew are all a bunch of Kartrashian wannabes. Who cares about these no talent Ho Bags?

537 days ago
22.

Jen    

I would never buy anything with those bitches name on it. The only thing they should be selling is urine cleaning products as Kim being pissed on is the only reason they are famous at all.

537 days ago
23.

Horndog    

How much did Kris Jenner pay TMZ (tm) to publish this fake story?

537 days ago
24.

Bitch please    

Kim is looking more and more like Cher and Octomom. Gawd they are a hideous bunch. Im still baffled at what celebrity is nowadays....i guess whatever sells nowadays ....fat, ugly, vile, smelly, hairy, piss star, porn stars ...unbelievable

537 days ago
25.

Sally    

They are so gross and disgusting. Hope they lose. I would not buy a product with their name associated with it.

537 days ago
26.

Ben Choad    

While they are at it, they should trademark: How to be a K.U.N.T by Kardashian".

537 days ago
27.

Celeb Gossip Maven    

Who aren't these people stealing from, suing, or sleeping with?
Seriously! It is like every day another lawsuit.

537 days ago
28.

Toni    

Someone should inform them that their secret weapon "SEX" is no longer a secret!

537 days ago
29.

david 183    

What another sex tape involving the whole family.

537 days ago
30.

feelicks    

these girls better thank the Lord someone invented make-up. without make-up they look nothing like beautiful women.....

537 days ago
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