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The Kardashians

We'll Win Makeup War ...

With Our Secret Weapon

10/29/2012 11:00 AM PDT UPDATED: 10/30/2012 12:39 PM PDT BY TMZ STAFF
EXCLUSIVE

1028_kardashians_tmz
The Kardashian sisters aren't backing down in their war with a high-end makeup company -- sources close to the K-Krew tell TMZ, they've got a secret weapon to guarantee they'll prevail in court ... trademarks up the wazoo.

The Kardashian girls filed requests to trademark the phrases "Kardashian Khroma" and "Khroma Beauty by Kourtney, Kim, and Khloe" earlier this summer.

The requests are still pending -- but sources connected with the family tell us, they're confident they'll be approved ... because the man behind the competing makeup line (named Chroma) hasn't filed for ANY trademarks.

As we reported, the co-owner of Chroma Makeup in Beverly Hills -- a guy named Michael Rey -- is threatening to sue the Kardashians over the Khroma makeup line, claiming the Kardashian line will cheapen the high-end company he's built over the last 12 years.

It's worth noting ... you don't NEED to register a trademark to pursue trademark litigation -- so Rey may NOT be up the creek without a paddle.

And there's this -- while we were looking up the Kardashian trademarks, we came across another makeup company named "Kroma." 

"Kroma" filed for its trademark in 2010 ... so that could be another obstacle for the Kardashians.

update_bar
12:30 PM PT, 10/30/12 -- A rep for Kim tells TMZ, "Boldface licensing + branding has gone through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office."

The rep adds, "We do not believe that there is any likelihood of confusion between Khroma Beauty by Kourtney, Kim and Khloé and any other entity ... We adamantly object to statements about the products quality due to the distribution choice."

126 COMMENTS

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31.

Patti    

You don't have a high-end makeup line and sell in the drug store and department stores. That is just trash but those are the people selling it. I can't imagine normal people would buy that CRAP!!!!

539 days ago
32.

Tracy    

Another reason to despise these people. How very predatory of them. And how very cheap...appropriating someone else's established business name so that you can capitalize on the hard work someone else did before you. Just disgusting.

539 days ago
33.

3Storms    

"WE FILED FOR TRADEMARKS OF OUR KNOCK-OFF BRAND! THAT'LL HOLD UP!"
.
.
.
Good God the Kardashians are stupid.

539 days ago
34.

david 183    

Rain rain go away.

539 days ago
35.

nisiek    

EXCUSE ME TMZ BUT THEIR IS AN ACOPALYPSE TYPE HURRICANE ABOUT TO HIT D.C. AND NYC, AND ALL YOU CAN COVER IS THIS TRASH??? F-THEM, AND MAYBE BECOME LEGITIMATE FOR ONCE...

539 days ago
36.

jayman419    

The lawyers have about 4 days to sort this out. If it's not done by then, the website order goes through automatically and Michael Rey is gonna get a friendly gift.
A case of Jack Links Beef Jerky delivered to his business. Khloe SMASH!

539 days ago
37.

PPC    

Just looking at the picture of these pigs makes me sick. I am still in shock that a ho, cleat chaser, and dream killer who leaked a sex tape with her getting peed on has made her into a "reality" show "star." The entire family are nasty, cheesy, and gypsies - except for Jenner and Scott (and the son is ok). The giant one is not related to the other two midgets, there is no way. It isn't a big deal to be adopted, the manager, I mean "mother", should let her know that she has had multiple affairs on her late ex-husband, and probably Bruce, and she was created by another man.

539 days ago
38.

delerious    

Haven't they trademarked everything starting with a K or all forms of the word Dash? Hey maybe you should trademark K-Wh()re so when your skank ass daughter makes a film with kanye you have a name for it.

And to the Idiot who is mad the last time I checked C's and K''s are not the same so what are you bitching about?

539 days ago
39.

Caleigh    

KJ has probably trademarked every made up K word

539 days ago
40.

Travis    

Am I the bad guy for hoping they all die in a fiery car accident and we don't have to listen to this drivel anymore?

539 days ago
41.

dogboy    

#1. WHO THE F CARES ABOUT THESE PEOPLE??
#2. WHO THE F CARES ABOUT THESE PEOPLE???
#3. TMZ, I KNOW YOU LOVE DRAMA, BUT WHY DO YOU KEEP FEEDING INTO THESE PEOPLE?? REPORT SOMETHING THAT IS NEWSWORTHY PLEASE.

539 days ago
42.

Adrien303    

I can see the other Chromas' position. People will think you are a knock off of them but the there's one problem Kardashians doesn't care about anyone but themselves. Kris is the one that teaches them stuff and she is a "by any means necessary" type of person. So sorry Chroma consider yourselves out of business. Hopefully Chroma will win!!!!! Not the kkk

539 days ago
43.

Someone's goldfish    

This guy is jealous. He has only one brand and the Kardashians have created so many like:
Mkdonalds
Kalvin Klein fashions
Klairol hair products
Koca Cola
Kap 'n Crunch
Kraigslist
Krown Royal
Kapital One credit cards

539 days ago
44.

PG    

KarSTANKians. Please die.

539 days ago
45.

Gary    

KMZ needs to be boycotted....every day is more Krapdashian stories....they copy everything they put the Krap name on....they have NO talent except what KMZ and Harvey and his bf Ryan gives them...Harvey and Ryan think if they tell us all that the Krapdashians are important, we will all be dumb sheep and agree....why post so many Kim pics?...she is horrible inside and out.

539 days ago
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