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The Kardashians

We'll Win Makeup War ...

With Our Secret Weapon

10/29/2012 11:00 AM PDT UPDATED: 10/30/2012 12:39 PM PDT BY TMZ STAFF
EXCLUSIVE

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The Kardashian sisters aren't backing down in their war with a high-end makeup company -- sources close to the K-Krew tell TMZ, they've got a secret weapon to guarantee they'll prevail in court ... trademarks up the wazoo.

The Kardashian girls filed requests to trademark the phrases "Kardashian Khroma" and "Khroma Beauty by Kourtney, Kim, and Khloe" earlier this summer.

The requests are still pending -- but sources connected with the family tell us, they're confident they'll be approved ... because the man behind the competing makeup line (named Chroma) hasn't filed for ANY trademarks.

As we reported, the co-owner of Chroma Makeup in Beverly Hills -- a guy named Michael Rey -- is threatening to sue the Kardashians over the Khroma makeup line, claiming the Kardashian line will cheapen the high-end company he's built over the last 12 years.

It's worth noting ... you don't NEED to register a trademark to pursue trademark litigation -- so Rey may NOT be up the creek without a paddle.

And there's this -- while we were looking up the Kardashian trademarks, we came across another makeup company named "Kroma." 

"Kroma" filed for its trademark in 2010 ... so that could be another obstacle for the Kardashians.

update_bar
12:30 PM PT, 10/30/12 -- A rep for Kim tells TMZ, "Boldface licensing + branding has gone through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office."

The rep adds, "We do not believe that there is any likelihood of confusion between Khroma Beauty by Kourtney, Kim and Khloé and any other entity ... We adamantly object to statements about the products quality due to the distribution choice."

126 COMMENTS

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46.

Adrien303    

If you want them to go away WE all have to stop commenting on them for any reason. Lets make TMZ stop reporting on them by just skipping there stories. They need to end their 15 minutes of fame that's been more like 15years.

632 days ago
47.

Ruthie    

I'm so sick of the Kardashians using "K" in every word they possibly can. GET OVER YOURSELVES! And, is there any chance you can do something that isn't copying from others? Everything you wear, every business venture you engage in and everything you do is stolen or at least copied (or should I say "kopied") from someone else. Be original or go away!

632 days ago
48.

Celeb Gossip Maven    

The fact that the Kardashians called TMZ to talk about secret weapons and winning lawsuits reeks of desperation...like they are trying to convince all of us that they have a legit case.
They believe they are such smart businesswomen, but in reality everyone knows they arrogant aholes getting rich off other people's hard work and ideas.

632 days ago
49.

Trooper Tom    

This is how they draw attention to the cheap krap they sell, when this blows over you will never hear any thing else about this line of spackle. They are the most over exposed bunch of cheap trash to insult the intelligence of the general public ever

632 days ago
50.

shark    

can these girls trip and fall on a nail and fall on a knife and then get struck by lighting and lose all their money and kim catches herps these c,u,n,ts are just ****ing annoying

632 days ago
51.

JLW    

Trademarks matter, but the company that has been in business and is established may still prevail. Corporation names and business practices matter as well. I would be surprised if they get the trademark. They may not be inhibited from doing business, but they will have trouble getting a protested trademark with a unique name in the same business. Confusion in the marketplace is not looked highly upon. Even if someone doesn't have a trademark, they still have the defense that they are a registered corporation, they have a reputation, and they have a standing history in an industry.

632 days ago
52.

Bodie    

Can't even be original enough to think up your on perfume name? WTF TRY SLEASY SKANKS O'RANK

632 days ago
53.

Awesome     

Why not call the makeup brand Khlamydia.

632 days ago
54.

deedle    

sl^ts!! A girl can LOOK like piggy, and get suied by piggy, but they THINK they can get what they want anytime?!?!?!? HOPE HE WINS BIG....no HUGE!!!!

632 days ago
55.

Kingces    

**** THESE ****EN REJEST THAT GET PIMPED OUT BY THEIR MOTHER. SUE THEM BROKE, EVRYONE HATE THE KARDASHIANS I WOULD LOVE THAT SHOW

632 days ago
56.

VictoriaGirl    

Some family should change their names to Cardashian and create a show around their lives. See how these whores like people stealing their ideas. That would be funny.

632 days ago
57.

Tallygal1    

Dear Lord, please make these KarTRASHians go away and take Seacrest and his big ideas with them.....

632 days ago
58.

Dani    

I would not buy any product that has their name attached to it.

632 days ago
59.

belmarjerzy    

Fat overrated spoiled Bitches!!! oh yeah, and ugly

632 days ago
60.

Sally    

It must be very discouraging for all of the celebrities who spent years and money on their craft and along comes the untalented, illiterate Kardashian family and they are also referred to as celebrities. We know theya are not, but E and the other media pass them off as celebrities. Gross!

632 days ago
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