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The Kardashians

Threatened With Lawsuit

Over Cheap Trick

10/29/2012 5:15 AM PDT BY TMZ STAFF
EXCLUSIVE

1028_kardashians_2_getty
The Kardashians
have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand ... so claims the dude who sells the fancy products.

Kim, Khloe and Kourtney are launching Khroma Beauty ... a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.

Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ ... his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele -- but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.

Michael fears his high-end customers will run for other parts of the Hills ... thinking their primo cosmetics are not so primo after all ... and they'll be embarrassed to say they wear Chroma.

1028_store_front_sub_google_maps2

Michael says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.

Michael has drafted a letter to his customers making it as clear as concealer -- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are hocking.

We reached out to the Kardashians. So far, no word back.

190 COMMENTS

No Avatar
16.

Reg    

I sincerely hope that all will be well.
If I could be there to help out I would be.
I hope that the storm is not as bad as has been predicted. xx

695 days ago
17.

Kev the Realist    

o this should surprise us????? The KRAPDASHIANS are low life s***bags, who only care about getting publicity everyday. They are basically ugly, fat, talentless tramps with a mother who acts like their pimp and will do anything for a buck.... SUE there fat asses and don't settle.... Someone needs to teach them a lesson, they are all pathetic.

695 days ago
18.

3Storms    

Seems to be a recurring pattern with the Kardashians ripping off high-end makers of something to produce cheaper copies

695 days ago
19.

Spicy mag    

I guess they never did a trademark search. The junk is probably already made and on a cargo ship on its way from China. If dude has a trademark, they're ****ed.

695 days ago
20.

Spicy mag    

Why not just stick with one brand name for everything you hawk. Dash Cosmetics. Duh.

695 days ago
21.

Truth    

THE KAR-CRASH-IANS ARE AT IT AGAIN. ORIGINALITY WITH THESE HOES IS LIKE TRYING TO FIND "WHERE'S WALDO" - A TINY SPECK IN A GIANT MESS OF A TRAIN WRECK. KRIS JENNER IS THE HEAD HOE AND MANAGER OF THE HOES - HER LAME ASS DAUGHTERS! #TRUTH!!

695 days ago
22.

jwoolman    

He really does have a point, since the names are identical when spoken. They must have known about his brand, if they're such "beauty experts", yes?

695 days ago
23.

soberandsmober    

Here's a guess as to what ACTUALLY went down.

12 months ago the Kardashian lawyer contacted this Michael guy and said, "yo, the trois-K are launching a new makeup, we just did an intellectual property search and it turns out you have a very similar name as to what they were thinking. But hey, controversy sells, so we'll give you a percentage, you can promote your brand at the same time, and Harvey will totally play up the "controversy" on TMZ, so, yeah....it's a win-win for all involved. Sound good?"

"Sure."

695 days ago
24.

Reg    

Look at the vacant stare on the :big boobed one"
I bet you Kanye has it on meds to further to control it.
What a pack of troglydytes. Seriously have you ever seen such a gathering of vaucus ,narcissistic, trolls in your life?

695 days ago
25.

TheWorldIsRound    

Can't wait for their next product...... Koke. It's a low cost pop only sold at Kmart

695 days ago
26.

Uh    

The only people that would buy this "beauty product" are the desperate masses whose lives are spent watching the boob tube blowing their money on bogus infomercial products.

695 days ago
27.

anya2u    

I wouldn't spend one cent on anything associated with them. They are pure trash.

695 days ago
28.

ashley    

pimpmom will weasle her way outta yet, another lawsuit.
remember that credit card scam they were sued for? squashed!
I'd be willing to bet more that 1/2 the ppl commenting follow these twits on twitter & facebook!

695 days ago
29.

ummm?!    

The guy doesn't have anything to worry about. The public knows ANYTHING that has the beginning letter "K" and the Kardashians pictures on it, is a total fake and knock off of someone else's hard work.

695 days ago
30.

Jackie    

TMZ...we reached out to Kardashians , so far no word"??...REALLY!!!??...So how did you know that they product will be out next month?? And how did you know about the stores where it will be sold??...Honestly you guys are full of shyt. JUST BE HONEST AND SAY, HEY READERS....WE ARE PROMOTING THE WHORES and Getting paid. SIMPLE.

695 days ago
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