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The Kardashians

Threatened With Lawsuit

Over Cheap Trick

10/29/2012 5:15 AM PDT BY TMZ STAFF
EXCLUSIVE

1028_kardashians_2_getty
The Kardashians
have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand ... so claims the dude who sells the fancy products.

Kim, Khloe and Kourtney are launching Khroma Beauty ... a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.

Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ ... his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele -- but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.

Michael fears his high-end customers will run for other parts of the Hills ... thinking their primo cosmetics are not so primo after all ... and they'll be embarrassed to say they wear Chroma.

1028_store_front_sub_google_maps2

Michael says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.

Michael has drafted a letter to his customers making it as clear as concealer -- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are hocking.

We reached out to the Kardashians. So far, no word back.

190 COMMENTS

No Avatar
61.

detersams    

At what point will will give up on these no talent, no character, good for nothings, that their claim to fame is that you made a sex tape to get your name out there? How much talent does it really take to do that? If they all went down in a plane today, would you really lose any sleep over them?
Find me someone with talent who has worked for something who is interesting pleassssssssssse!

660 days ago
62.

detersams    

At what point will will give up on these no talent, no character, good for nothings, that their claim to fame is that you made a sex tape to get your name out there? How much talent does it really take to do that? If they all went down in a plane today, would you really lose any sleep over them?

660 days ago
63.

Phishie from Philly    

Don't the kardashmorons hate and sue people when they do that to them. Fame don't change anyone!??!
..
Phishie from Philly

660 days ago
64.

John T.    

Bunch of trailer trash sluts mother included

660 days ago
65.

SAY WHAT    

Q: What record did Kim Kardashian recently break?

A: First woman to have an engagement ring with a bigger carat size than her IQ!

660 days ago
66.

dierdre    

Fat disgusting hoe bags.....All three of these douche bags along w/the pimp mother should just DIE....soooo sick and tired of hearing about these losers. ANd NO-TALENT NOTHINGS>>>WHEN WILL THEY GO AWAY>>>>>HAD ENOUGH>>>>>>>UGHHHHHHHHHHHHHHHHHHHHHHHHHHH

660 days ago
67.

bagladey    

Can't these three all together come up with an original design or idea? Whatever happened to the handbag design(s) that they stole off of that other woman for their handbag line?

660 days ago
68.

SAY WHAT    

Q: What did Kim Kardashian's right leg say to her left leg?
A:Nothing, they've never been together.

660 days ago
69.

chel8792    

Anyone else notice how the article shamelessly plugs all the stores that will carry their product? This is disgusting. I'm not oblivious. I realize TMZ makes deals with networks to provide publicity for stories. (think fake American Idol feuds/ Britney Spears meltdowns on x factor) I don't mind if there is a story here or there but it seems that everyday there is some new kardashian B.S. Come on, nobody cares! I honestly only read this article so i could comment on why I hate it (there's always something). Move on from the kardashians. even if you have a deal in place with E. Back out before you lose all your readers.

660 days ago
70.

Rafaelle Zuccaro    

The Kardashians should have Named their brand- "Kardashian ENEMA BRAND" for consistency for what they do best!!!!!

660 days ago
71.

JMP    

Well what do you expect from them? A solid business plan with proper research? Something that was acutally professionally thought through? Someone mentioned in a comment, why don't they stick to one name for all their stuff and just call it "Dash cosmetics"? Because they are not business women. They are just pretty faces with nothing behind it.

660 days ago
72.

Bob    

When you consider what Kim has routinely put on her face, this could be a lot worse.

660 days ago
73.

Kim    

So funny to see these hateful comments indicting this family for everything from the death of Jesus Christ to the Tsunami in Japan, I understand that you people use the opportunity to hide behind your computers and spew filth but I wonder how many of you who are on here calling them all these crazy names are out here with jail records? How many are out here with 1, 2 and 3 kids out of wedlock? How many of you are out here married and screwing around on your spouses? How many of you are out here sitting on welfare living off of my tax dollars and the tax dollars of the kardashians who actually put money into the economy due to bad life choices? How many of you are sexual predators, how many of you abuse your kids? How many of you mistreat your elderly parents? How many of you have kids by different men or don't even know who you child father is? How many of you are out here f*cking for money to pay your rent and your car note? How many of you are drug attics and alcoholics? How many of you can't control your bad a** kids who have no respect for you? How many of you are just pure trailer trash, or hoodrats? worry about your own issues and your own families, you get on here, hide behind the computer and point your finger at these folks when you are just as guilty or in most cases more guilty than they are of anything. Stop worrying about what other people have and how they got it, and start worrying about yourself and your issues. Your hatred, disdain, vitriol for Kim and her family is a personal issue, it's your personal problem, not theirs because they don't know that you exist, they don't know that I exist either but the difference is that I am not hating on them, their success does not bother me, it does not put food on my table, it did not pay for my college education, it did not assist in my success, or my happiness, that is why I am able to look at them with clarity and appreciate the fact that they have built a family empire off of hard work and opportunity, which is what most successful people do, ask any successful person how they became successful and they will tell you perseverance, hard work and opportunity, all of which these folks had on their side. Why would I envy anyone that? Why would I dislike people for living, being human and going through normal regular issues that everyone else goes through? that is the difference between a hater and someone who chooses to give them credit where credit is due. If you think that slandering and defaming them will stop their blessings, think again, because none of you have any control over that success or failure, all you do is surround yourself with very, very bad Karma, for some of you this is a daily thing, not just with the kardashians but every post. I hope you do know that there is a way to track every single comment that you have ever made on every article posted on this site, so the pattern of hate, envy, jealousy and disdain for others is there, that is an identifier of how miserable and disgusting some of you really are, and then you have the nerve to be offended when I come on here and tell the truth? Please some of you have no souls, you lack moral compass and compassion for others and the hatred in your hearts is just sad and pitiful. I suggest that many of you make use of your EAP programs if you have one, that's of course if you have a job or make use of your public services, just back away from this post with clear eyes and look at these comments and tell me if these are happy people posting on here. If this blog was to be placed in a time capsule and future generations were to unearth it, they would think what type of misery were these people living in back in 2012 that made them so angry, so hateful, and so miserable? Sometimes you need to walk away from the things that you are doing to see just how wrong it is. SMDH!!!! I am actually sad for some of you.

660 days ago
74.

JMP    

Oh and by the way.... didnt that bimbo Kim sue some company because they used a model that looked like her????? And now they wanna use a name that is pretty much the same as another brand?? Hypocrit much Kim??? Someone let this guy know that. I am sure she will love coming that kinda **** come back and haunt her.

660 days ago
75.

Yup    

Not surprised in the least. The whoretrashians have been consistently accused of ripping off fashion designers, artists, cologne makers & all sorts of people with their crap they're pitching; ripping off someone else's product name is right up their alley. If these 3 whores had an actual original creative idea go through their heads, it'd be the shortest trip in North America...

660 days ago
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