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Jessica Simpson

Gets EXPANDED Role

With Weight Watchers

12/26/2012 9:40 AM PST BY TMZ STAFF
breaking news


122612_simpson_weightwatchers
So much for rumors Weight Watchers will dump Jessica Simpson now that she's pregnant again ... the company is actually expanding her role in hocking the diet plan ... even though she's taking a hiatus from the diet regime.

W.W. just announced it will not only continue to run the ads touting Jessica's alleged 50 lb weight loss ... it will also push her new 30-second ad -- released today -- in which she announces her pregnancy.

Weight Watchers calls Jessica's weight loss "successful" -- notwithstanding the proof of performance ad showing Jessica substantially covered in a flannel shirt.

As for the future, Weight Watchers says Jessica "will not be following the program during the pregnancy while her weight and well-being are monitored by her obstetrician."

Jessica says when she gives birth, she's going back on the Weight Watchers diet.

81 COMMENTS

No Avatar
31.

Spider    

Celebrities almost always gain a butt load of weight during pregnancy....it's the only time they aren't beat to crap over every, single bite they put in their mouths.

565 days ago
32.

Nonsense    

The betting line in Vegas is a litter of 6.

565 days ago
33.

Big momma    

shame on weight watchers for their continual shame of paid endorsers ($4 miillion, how much are w.w. members overpaying in dues to cover that bill?). these "celebrities" have personal chefs, endless nannies, personal trainers, etc. and have almost NO excuse for not losing weight. this is not the real world and weight watchers should get REAL people to endorse, not these money grabbers.

564 days ago
34.

hotbitch    

Once you reach your goal weight you simply maintain by eating the same amount of points. A woman only needs an additional 100-300 calories per day throughout the course of a pregnancy. Surely WW could figure that out. I mean damn, it could be as simple as "eat

564 days ago
35.

hotbitch    

*oops* "eat

564 days ago
36.

Quinn    

Why can't she be on weight watchers while pregnant? Weight Watchers is all about healthy eating. So she adds an extra 300 calories a day for the baby. Weight Watchers is supposed to be touted as a "lifestyle" not a diet. She should still be following it but starting in the second trimester add the necessary added 300 calories per day. Then maybe she wouldn't turn into a whale again.

564 days ago
37.

Danielle    

Leave Jessica alone, she lost the weigh. Pink gained more than Jessica and there was no constant harrassment of Pink?

564 days ago
38.

StarchaserMike    

I agree with Shevonne, Jessica is a bad investment for WW. She never followed the diet successfully, took the money and ran like hell.

564 days ago
39.

angleloops    

Kayla. I just agree... Tammy`s blog is amazing, last friday I got themselves a Alfa Romeo from having made $60...67 this month and-more than, 10-k lass-month. it's definitly the most comfortable job I've had. I actually started 10-months ago and almost immediately was earning at least $71 p/h. I went to this site, Epic2.com

564 days ago
40.

Al    

Weight watchers may not watch your weight but it will get you pregnant.

564 days ago
41.

wildweasel293    

So maybe this whole "360...*" campaign is pounds, not days...

564 days ago
42.

billybob    

This stupid bitch should get an expanded role with the Vatican: Birthcontrol is unethical...

564 days ago
43.

Bren    

TMZ you are all nasty people. Shame on you all. You guys must be so miserable with your lives the way you mock others. I feel sorry for all of you and just remember life is a circle, what you do with your life will come right back to you one day.

560 days ago
44.

Angie    

I am an avid WW'er and I feel cheated by Jessica as the spokeswoman. She claims she lost 50 pounds on the program when clearly she did not. And, you CAN follow the program when you are pregnant, it is a great program when you actually do the work that needs to be done to lose said 50 pounds. I am disappointed with her as the spokeswoman and WW for even considering her to do it, and then when she tells them she's pregnant again, they rush to get her in commercials before she packs on the weight again. This is not a good role model for the WW program and a horrible disappointment to those of us who need the positive influence of a spokeswoman to push on in our own weight battles. They both lied to us...

522 days ago
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