Bev Hills Jewelry Store Featured on 'Basketball Wives' -- ROBBED at Gunpoint

The Beverly Hills Police Department is on the hunt for a gang of gun-toting bad guys who robbed a jewelry store featured on several reality shows, including "Basketball Wives" ... TMZ has learned.

According to the Beverly Hills Police Department ... the robbery went down on January 25 at the Jason of Beverly Hills jewelry store -- a shop featured on "Basketball Wives L.A." a few seasons ago because cast member Malaysia was friends with the owner ... and the store sold several pieces from her jewelry line.

The store has also been featured on "Keeping Up With the Kardashians."

Cops say when a man and a woman posing as customers entered the shop around 6:50 PM that night ... and asked the staff to see several pieces of jewelry.

After some browsing, cops say a third man -- working with the couple -- entered the store, pulled out a gun and "removed several pieces of jewelry from the display case which had been opened by the store clerk."

Officials believe the 3rd suspect may have been wearing a fake beard.

According to police, all three suspects fled in the same car ... fairly new white Kia Optima.

Cops are begging the public for help in hunting down the bad guys -- and have even offered a $50k reward.