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Rick Ross

Reebok Gives Rapper

The Boot

4/11/2013 1:04 PM PDT BY TMZ STAFF
EXCLUSIVE

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Rick Ross
just learned a hard lesson about rape and money ... you embrace one, you lose the other ... because he was just DUMPED by Reebok.

As TMZ previously reported ... Ross has taken a ton of heat for his song, U.O.E.N.O ... in which he happily sings, "Put Molly [Ecstasy] all in the champagne.  She ain't even know it.  I took her home and I enjoy that.  She ain't even know it."  Translation -- date rape.

Reebok tells TMZ ... "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so."

Reebok goes on:  "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

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306 COMMENTS

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31.

BIG BEAR    

sicko

498 days ago
32.

CarneyIsGod    

Prepare for incoming diss song from Rick to Reebok...

498 days ago
33.

EasilyHard    

Its artistic expression REEBOK SUX BIG....

498 days ago
34.

Mnyamaone    

Like he's going to actually wear a Reebok for anything other than posing...Then again, posing and flodging is what sells....

498 days ago
35.

Becki4jb    

I agree with Reebocks point here "....the seriousness of this issue or an appropriate level of remorse." A lot of money is at issue and also women's protection. They had to let him go if he refused to apologize.

498 days ago
36.

k harris    

Who is tick ross

498 days ago
37.

say_what    

anyone dripping in jewelry is repulsive and if it's a guy, you know he's a pimp

498 days ago
38.

Supreme    

Rapping about violence, sex, drugs & money is what got Reeboks attention to sigh him anyway. But since he made a rhyme about 'rape' they wanna drop him? They should of never signed him in the first place if they cared so much about his lyrics. He's STILL gonna sell records and he's STILL gonna sell out venues. Big whoop what Reebok does...

498 days ago
39.

verlinda    

Hello Reebok...he IS A RAPPER DUMB ASSES. He'll rap about anything to make money. Didn't you know that when you hired him???????

498 days ago
40.

James Farmer    

So it's cool when he sings about having guns in his trunk, selling coke and popping Molly?? But if he makes reference to date rape, that's where they draw the line?? If you're going to take these jokers at their lyrics you shouldn't even be on the same elevator as them in the first place.. Hypocrites

498 days ago
41.

spectator72    

No Sneakers for him Just a big ole' boot

498 days ago
42.

Glenda     

FINALLY !! Reebok has had a lot of pressure on this from every direction. No woman should ever have to be a victim of rape, and for the rap community this seems to me like a recreational sport to them. Do not glorify rape in any way, it's wrong.
Next time any major company endorses a celebrity they better research who their having as a spokesperson for them.

498 days ago
43.

Toilethead    

Good! They showed some class.

498 days ago
44.

Lola    

Good gosh, what horrible grammar, too. "She aint even know it?" OMG. Fool. Hey, man, we think you're a dumb sht.

498 days ago
45.

Gargamel    

What a great guy.

498 days ago
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