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Rick Ross

Reebok Gives Rapper

The Boot

4/11/2013 1:04 PM PDT BY TMZ STAFF
EXCLUSIVE

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Rick Ross
just learned a hard lesson about rape and money ... you embrace one, you lose the other ... because he was just DUMPED by Reebok.

As TMZ previously reported ... Ross has taken a ton of heat for his song, U.O.E.N.O ... in which he happily sings, "Put Molly [Ecstasy] all in the champagne.  She ain't even know it.  I took her home and I enjoy that.  She ain't even know it."  Translation -- date rape.

Reebok tells TMZ ... "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so."

Reebok goes on:  "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

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307 COMMENTS

No Avatar
76.

Lindsay Lohan Fan Forever    

Too little too late from reebok.

372 days ago
77.

joethaplumber    

Molly or Ecstasy is not a date rape drug as it would have her up for hours. "She would defiantly know it!!!"

372 days ago
78.

joethaplumber    

GOD FORGIVES... REEBOK DON'T

372 days ago
79.

Julies    

Right on Reebok! Well said.

372 days ago
80.

mcf1040    

Life sux.

372 days ago
81.

joethaplumber    

So I guess it was okay when he promoted selling poison to the masses and
black on black violence, that met their standards..... But this rape
lyric, nah, thats too far

372 days ago
82.

joethaplumber    

Reebok dont have any values they dropped this fool because there afraid women will stop buying their shoes, its all about money. I applaud those chicks for standing behind their cause tho, thats the reason gay people and women get what they want from things like this, because they dont back down. If black peple really fought and pushed for companies to hold people accountable for there Drug Dealing, black on black violence images you'd get the same results,.

372 days ago
83.

Rich     

Good riddance to bad rubbish

372 days ago
84.

newsjunkie69    

It's a joke to think of Ecstasy as a date rape drug. It's not the same as a roofie, and u definitely know you're on something.

372 days ago
85.

SPIDEY    

If blacks didnt have ANYTHING most people on here would be soo happy..would'nt you?!?!?

372 days ago
86.

ajax    

Even the reebok CEO's daughters willl be the first to hang out with rick in the back stage after a concert

372 days ago
87.

gio    

Thank you Reebok. Sales of women's shoes will now skyrocket. Shrewd business move.

372 days ago
88.

Cindy    

"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

Really. Reebok doesn't think he condones this behavior? His song says otherwise.

He should have been fired for saying "She ain't even know it." What language is that? Useless piece of non-English speaking crap.

372 days ago
89.

joethaplumber    

Eminem been raping women for 15 years in his songs and no one says shi. Racism? yea

So eminem can make an entire album about raping women and drugging them, and yall say nothing. but when ross says one line hes the worst person in the world?

372 days ago
90.

Poopsi47    

Who still wears country ass reeboks

372 days ago
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