TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Rick Ross

Bitter and Betrayed

Over Reebok Dumping

4/17/2013 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0413-rick-ross-reebokRick Ross is crestfallen over losing his Reebok deal because of that date rape song  ... but he's also bitter because he believes the shoe company owed him a second chance.

Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes.

TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted.  He also pulled the song -- which was only on a mixtape.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople.

Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community.

But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

In other words ... too little, too late, Rick.

0411_rick_ross_reebok_footer

155 COMMENTS

No Avatar
61.

NOT ELMO    

Out of All the People Reebok can Pay to Wear Their Shoes they Chose This Beast, Hard to Believe..................i Don't know how this Ugly / Horrendous looking Beast is going to get Money now to Pay for His Security 24 / 7 that We all know He Badly needs..................LOL

500 days ago
62.

Commenter    

Why would a sporting goods company choose a overweight rapper to represent their brand name at the first place? Who would go buy a pair of "Rick Ross shoes" or "Rick Ross sweatpants"?

500 days ago
63.

blacknote    

In the immortal words of the great Ice Cube,

"they'll find a new n*gga next year........."

499 days ago
64.

NYCBlackMan    

good riddance to bad trash! truth!

499 days ago
65.

GiGi    

He is angry? Aw too bad. Next time be more conscious about the messages that you throw out there in your music. And it just shows that he didn't mean that apology, he just didn't want to lose his endorsement! Smh

499 days ago
66.

nicaw    

$3.5 to $5 million is a lot to regret. It's unfortunate that Rick Ross doesn't see the bigger picture.

I agree. It was too little, too late.

499 days ago
67.

Sasha    

What a disgrace and the sad thing about it is that he's not getting it.

499 days ago
68.

Wolf    

Cry victim.......how typical

499 days ago
69.

Tommy    

This guy is a real creep. Good for you Reebok. You sure don't need trash like this on your team. No second chances for this douche.

499 days ago
70.

dreamer4u    

You are a worthless piece of **** dude! The ONLY way you can get a woman?? By raping her?? You a PIG!

499 days ago
71.

OBS    

Second chance? What century is he living in?

499 days ago
72.

Sammie    

GUESS WHAT? YOU ARE RESPONSIBLE FOR YOUR OWN ACTIONS. SURPRISE, SURPRISE.

499 days ago
73.

TrunkFit    

Volunteer for rape victims instead of crying like a baby! You still don't get it Ricky Ross

499 days ago
74.

J    

Dumbass rapist rhymes. He is trash.

499 days ago
75.

Fallopia Lopez    

Maybe it's also not the best idea in the world to have a 500 pound man as the spokesman for your athletic shoe. Rick Ross is gross.

499 days ago
Previous 15 Comments | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Most Recent | Next 15 Comments

Around The Web