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Rick Ross

Bitter and Betrayed

Over Reebok Dumping

4/17/2013 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0413-rick-ross-reebokRick Ross is crestfallen over losing his Reebok deal because of that date rape song  ... but he's also bitter because he believes the shoe company owed him a second chance.

Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes.

TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted.  He also pulled the song -- which was only on a mixtape.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople.

Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community.

But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

In other words ... too little, too late, Rick.

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155 COMMENTS

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76.

JDoors    

There are topics that are off limits for mainstream audiences, and rape certainly qualifies as one of them.


You can't have it both ways; Edgy content that only a relatively small sub-set of fans "get," AND national product promotion deals. Pick one, Ross.

492 days ago
77.

DeeWA2008    

He's a thug, or that's the way he's, on purpose, portrayed himself.

492 days ago
78.

Famewhores    

I hope he gets shot.

492 days ago
79.

TT    

Hey Rick, I am sure I can get some date rape drugs, lets hang out! I also got some horny pitbulls who won't mind using you for release.

Lets see how you feel about your song after this.

492 days ago
80.

count_schemula    

He was such a good spokesman for an athletic shoe too! So fit! So toned!

492 days ago
81.

count_schemula    

No talent hack fraud.

492 days ago
82.

terry    

Tell him dont worry about Reebox, try and get a deal with the steal toe shoes he wore as a guard. wooden bottoms to help with the weight problem. he would have wore out the sole on some Reeboxs up anyway

492 days ago
83.

CK    

I guess we can go back to remembering he was a security guard that made up his street cred

492 days ago
84.

Mandy G.    

Hey Nike, here's a new candidate for you to sponsor. After all, you have a history of paying morally bankrupt people and criminals (eg, Michael Vick) to hawk your over-priced shoes. Thank you, Reebok for standing your ground on this one!

492 days ago
85.

Real1    

I think that he may have let his fans down but he have apoligize to everybody and I think that he have sisters and a mother and wouldn't want it done to them it's just sometimes we get caught up n our lyrics and things we do in life but he have already been punished by bein let go by reebok and also pulled the song of air let him live without all of the hatred cause u all have to answer to someone the almighty geeshhhh he's human and to the people y'all don't have the right to be callin him names just as guilty think bout it he said wrong things and y'all are to

492 days ago
86.

Nat Turner    

The white-skinned Emenim has built a career on lyrics about murdering and raping women but he is beloved by white-skinned people who reward him with Grammys and Chysler endorsements.

The most hilarious thing about Ross's lyric is that people actually believe Molly/Extasy is a date-rape drug when it fact it's the complete opposite.

LOL. salute to Emenim for his Lipton endorsement despite his clear and obvious rape & murder lyrics

492 days ago
87.

jakesimmons    

God forgives....Rebook doesn't ...get on a diet fat so

492 days ago
88.

Ted    

So let me get this straight...Reebok only dropped this guy after he claimed to date rape a woman just to solidify they don't condone rape, but...Ross been rapping about killing people and selling drugs, is that any better than date rape? Somebody needs to call Reebok out on their hypocrisy.

492 days ago
89.

Nayners57    

He's so fat it's disgusting.

492 days ago
90.

Joel Sims    

Yeah,like we gonna stop wearing Reeboks because he got dropped. I been wearing Reeboks before anybody even heard of Rick Ross. YOU NEED TO QUIT,CAUSE YOU'RE AN EMBARRASSMENT TO THE CULTURE.

492 days ago
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