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Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

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46.

ty38    

I don't understand, these stupid ass companies will hire rappers an act surprised when they say something inappropriate. you get what you pay for simple

447 days ago
47.

curious george    

i dnt see nun wrong with the lyrics..all who wish wayne to lose his money.u crazy..the man got supra..he got trukfit which is successful..all u nid to get the **** off tmz web and get a life..go make your money and stop following this stupid celeb gossip ****...the money he got from dewwas pocket money to his kids so yall stfu

447 days ago
48.

Fox    

Now I don't have to worry about finding nasty ass bits of dreds in my mountain dew.

447 days ago
49.

Lisasmiles    

Oh forget about all the past lyrics glorifying drugs, degrading women, and killing. Why now does this all of a sudden garner negative attention? All of it has been bad for a long time. When will people wake up?

447 days ago
50.

jamie    

they should have dropped him as soon as he od'ed on codine, or when he had a gun and drug arrest. so the thing is that they will support drugs and guns but draw the line at this?

447 days ago
51.

Craparazzi    

It's like me marrying a girl i met at a brother, then dumpin her cuz i found out she's a hooker. These big companies are hypocrites, havent they heard any of the music the guys they are sponsoring make?They're just using these rappers to get in with the urban community

447 days ago
52.

Bonnie    

He is not the first rapper to reference things that should not be in a song, there are alot of rappers saying things that are very disrespectful especially about women and the language that is used is pure filth....with this being said advertisers should be very careful who they get to represent there products.

447 days ago
53.

Thumper76    

He is completely grotesque. Ugliest guy in entertainment... Ack.

447 days ago
54.

Fat Matt    

Apparently his past lyrics about getting high on codeine syrup mixed with 7up were no biggie to Mountain dew...

447 days ago
55.

oink    

He just looks Nasty.

447 days ago
56.

et√raw kwg    

well what about Tyler the creators online add about the white woman on crutches picking out one of the black man in line up Why doesnt TMZ report on his current status at Pepsi?

447 days ago
57.

DaSquatch    

I wouldn't know who Emmett Till if he hadn't said it. Damn sure didn't hear bout him in school. First man to have good taste and want the bbww

447 days ago
58.

Kookla    

Ugly monster

447 days ago
59.

iHaveCommonsense    

GOOD! I don't drink the stuff anyway, but he way out of line and insulting to that young ma's family.

447 days ago
60.

madman-stephan    

He makes Flavor Flav look like Prince fackin charming!

447 days ago
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