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Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

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121.

mom in midwest    

Nike, MD and other large companies need to understand this is what you get when you let thugs represent your company. They deserve every adverse consequence for embracing these idiots in the first place.

480 days ago
122.

clarkins    

i will drink in now, just because they dumped him.. GOOD CALL.. low life, druggie, no talent, thugs are never good spokes people,

480 days ago
123.

Stillheart    

He is a minstrel show clown!!! How DARE he disrespect the memory of that 14 year old child that was beat over a white woman because he was BLACK!!!! I am so sick of people saying Black people should forget our history because it is over and one with and isn't that way anymore. Bullshyt! If that is the case, stop teaching history in schools!!!! Lil Wayne is a joke and he is not my Black!!!

480 days ago
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