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Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

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1.

AllMe    

it's a song people.. there have been far more worse things said in a rap song.. it will all be forgotten soon

452 days ago
2.

germs    

you want to get paid buy a fortune 500 company..gotta play the game. Pretty simple. He aint sweating it. Dude is close to the end anyway.

452 days ago
3.

Shannon    

Mountain Dew just got in trouble for some racist ad they were coming out with. So definitely not ones to judge.

452 days ago
4.

Charlie Sheen's Watch    

Flabbergasting that this worthless piece of shh - this parasite would disrespect the death of an innocent young black child who died such a violent death due to bigotry.

Maybe this worthless MF should educate himself in history and help contribute in helping Black youth instead of encouraging this parasitical foul life style.

452 days ago
5.

@XtinaDaGr8    

Wowwwww Idk know how to feel about this... I completely understand the severity of what Wayne said, it was in bad taste, he was wrong. However he apologized and y'all still drop him? Weepy has said more outlandish stuff in a few bars BEFORE the endorsement deal, PepsiCo knew EXACTLY who they were signing don't get brand new now. Its all Good, Wayne will always be straight.

452 days ago
6.

GoldenAngel    

Dude 's dead presidents got dead presidents he won't be missing any meals from this. But, I think Emmett tills family wasn't going to forgive him no matter what he said. I wish they had that kind of inclination to Perdue a wrongful death action against all involved in the ACTUAL death

452 days ago
7.

alwaysstayhigh    

im not a wayne fan but who cares nobodys gonna remember that... the family just wants something out of it money hungry chodes

452 days ago
8.

sandy    

Sad fact that Mountain Dew would pick HIM as a spokesperson in the first place!!!! That's the best you can do? A lot of people not drinking your drink just because of that!

452 days ago
9.

chuck b    

Though I am a fan of Weezy and I Also believe in the freedom of speech

452 days ago
10.

HumanNature    

GOOD!!!!!!

452 days ago
11.

Stiletto    

Thank you Pepsi! Put your money where the POSITIVE tone in America is...and it ain't gangsta/thug rap.

452 days ago
12.

OH NO!    

Little Lame is a piece of ****.

452 days ago
13.

jeff    

That bothers them but the fact that he likes to illegally, openly drink sizzupp (coke and cough syrup with codeine) doesn't matter?

452 days ago
14.

fifi    

Obviously he should've been dumped by Mountain Dew for his disgusting Emmett Till reference. If you haven't, please look at a picture of that poor boy's face.
But he should also have been canned for "beat that p***y up". It never fails to astonish me that people, rightfully, get knickers in a knot over racial insensitivity, but don't care about the outrageous misogyny.

452 days ago
15.

Morticia Cowghoul    

I think his music S U C K S ! And he seems like a real s c u m b a g in person. Wish we would have lost him this week instead of George Jones.

452 days ago
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