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Paul Walker Cologne Ad Featuring Dead Actor Runs During Soccer Game Fans Pissed

12/1/2013 9:35 AM PST

Paul Walker -- Cologne Ad Featuring Dead Actor Runs During Huge Soccer Game


Awkward moment during a huge Premier League matchup today ... when a cologne commercial featuring the late Paul Walker ran during the live broadcast of the game -- leaving several fans wondering, WTF?

Walker's commercial for Cool Water by Davidoff ran during the U.K. broadcast of the Chelsea vs. Southampton match moments ago. Walker had been a spokesperson/model for the brand for a while.

But the timing of today's commercial couldn't be worse ... considering it hasn't even been a full 24 hours since Walker passed away in a fiery car crash in Southern California.

Immediately after the spot ran, several fans went to Twitter to vent, with people writing things like:

-- "Just saw the #davidoff advert with Paul Walker in it. This is such bad taste! What were they thinking? RIP Paul Walker"

-- "REALLY? They just showed the Paul Walker Davidoff advert during half time. MAJOR PR blunder."

Another person wrote, "Davidoff cool water advert came on before with Paul Walker and I cried a little :("

Walker was 40-years-old.

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