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Duckhorn Sues Duck Commander

WINE WARS!!!

12/24/2013 8:58 AM PST BY TMZ STAFF
EXCLUSIVE

1224_duck_horn_duck_commander_wine_article_tmz

Duck Commander is being sued by a high-end Napa winery with a simple premise ... if it walks like a duck ... then we own it.

Duckhorn Wine Company claims in a lawsuit -- obtained by TMZ -- its expensive, ultra-premium wine brand -- which goes to nearly $100 a bottle --  is being diluted by Duck Commander's cheap, Walmart line of vino -- which goes for $9.99.

Check out the two labels.  Duckhorn claims customers are getting confused by the 2 and buying the cheap stuff at its expense.  What's worse for Duckhorn ... the company claims when you search online for duck and wine, all you see is Duck Commander. 

And here's what really pissed off Duckhorn, which sold its wine years before Duck Commander.  The D.C. blends cheapen the brand, with names like Triple Threat Red Blend, Wood Duck Chardonnay and Miss Priss Pink Moscato!

And to add insult to injury, Duckhorn grouses when Duck Commander launched its brand, it threw a drunken, redneck party in hoity-toity Napa ... a stone's throw from Duckhorn's vineyard.

Duck Commander scoffs at the lawsuit ... claiming that Duckhorn has no monopoly on the word "duck."  They cite other duck trademarks, such as Long Duck, Duck Shack, Ugly Duckling, and Duck Duck Goose.  But our favorites ... Orthoducks and Ducklebery Grunt!

A judge has yet to rule.

175 COMMENTS

No Avatar
76.

tessa    

it's called advertising piggybacking, let's make a product and then try to attach to something/somebody famous and get some free air time

212 days ago
77.

david    

If the wine buyer can't tell the difference at checkout, then they have already had enough. LOL
Merry Christmas, everyone.

212 days ago
78.

nuchairco    

What the Duck is going on and truly who cares. The guy doing the suen is a dope.

212 days ago
79.

Marcus Harmon    

This lawsuit is serious. I could easily & mistakenly pick up a few cases of Duck Commander thinking it was my favorite, Duckhorn. This madness cannot stand.

212 days ago
80.

Ruthann Adamsky    

Perhaps the makers of "Cold Duck" should sue both these silly quackers.

212 days ago
81.

Buck    

just did a search, and duckhorn wine comes up first with a very distant and different advertisement than DC, how can be people be confused, bogus suit

212 days ago
82.

Judy    

I Tasted both of those wines and I wouldn't payh 10 bucks for the Duckhorn wine. Duck Dynasty wine is actually better and if you cannot tell teh difference between the lables you need to go back to school. What a way to get free advertisment for your crappy wine, Sue someone who uses the name DUCK in their wine lol.

212 days ago
83.

jdog    

Sounds like Duckhorn has a PR problem, at a 100 dollars a bottle suerly you can afford a better means of getting your brand out there. The people that by the wally world wine will never shell out $100 for your wine.

212 days ago
84.

jackshaft    

I like CHEAP wine, I don't have $100.00 but I do have $9.99 im heading to Walmart BRB.

212 days ago
85.

alan whitman    

This is nothing more than a lame attempt by TMZ to try and stir up the liberal LGBT bunch and damage Duck Dynasty. Those bottles couldn't be any more different unless the high end crap duck horn (what an assinine brand name) came in a square bottle.

212 days ago
86.

DrTact    

Dan Duckhorn, you and your company should be ashamed of letting your very good, high-end wine company get involved in this trashy move. Why not act like Cracker Barrel and do an about face.

212 days ago
87.

The Metis Cabin    

People / companies are jealous and pissed off because SO MUCH of America identifies with the Robertson Family and their values and this is their chance to pile on. Just the fact that they called the brand debut a "drunken REDNECK party should have all of us blue collar redneck folk up in arms demanding that the profiling stop, but we keep our heads down and keep working and ignore the *******s, because there is just so damn many of them.
Onward Duck Commander and the Robertson's , we rednecks love you and the fact that you are in a position to no longer put up with **** from the uppity class in our country.

212 days ago
88.

Ducks4Bucks    

It is called marketing and free enterprise.. Duckhorn has no law suit, I am going out tomorrow to buy 10 bottles of Duck Commander. Duckhorn tastes like vinegar anyways, not sure why they price it so high. Shows bad management, poor marketing and an over priced product. Duck Commander should name the next wine "Cul De Cannard."

212 days ago
89.

itzkathy    

translation: Duckhorn wants to jump on the Robertson's coattails and ride them all the way to the BANK!!

212 days ago
90.

wildman    

well **** a duck-what do you know about that

212 days ago
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