« BACK TO TMZ TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Adidas

Standing By Bieber

He's Still Wearing Our Kicks

1/23/2014 4:30 PM PST BY TMZ STAFF
EXCLUSIVE

0123-justin-bieber-adidas-tmz
Justin Bieber's DUI arrest has NOT cost him the support of a major sponsor ... TMZ has learned Adidas is standing by him -- for now.

The athletic shoe company tells TMZ, "Nothing is changing in our relationship with Mr. Bieber at this time" ... which sounds like they're leaving that door open.

Bieber signed a big endorsement deal with Adidas back in 2012 -- he and Selena Gomez are the celebrity faces for the company's NEO line.

The Biebs earned about $58 million last year ... a good chunk of that from deals he made to hawk sneakers, headphones, nail polish, makeup, a prepaid credit card and the acne cream, Proactiv -- which paid him about $3 mil until that deal ended.

None of those other companies -- as far as we can tell -- have made any move to ax Bieber.

And judging by that mugshot ... maybe he shoulda stuck with Proactiv.

0123-justin-bieber-adidas-neo-splash

For more sports stories, check out tmzsports.com!
418 COMMENTS

No Avatar
181.

Mimi    

Let's see… he eggs a neighbor's house, he drives drunk, he uses drugs, he drag races on residential streets, he drives without a license… yes, by all means.. Adidas … he's a great role model for youth.

274 days ago
182.

Yu Lee    

Who are The major sponsors of TMZ ??? Who considers TMZ to be great role models?

274 days ago
183.

t jam     

THE BEGINING OF THE END , THE IS HOW IT STARTS WATCH

274 days ago
184.

Jackie    

Ha ha.....So he wears make up and nail polish? Now i know why they call him a girl..ha ha

274 days ago
185.

Suzy Q     

One word: Guyliner

274 days ago
186.

Rocko    

Wrong move ADIDAS !

274 days ago
187.

Yurra Knutz    

Nail polish??
What the actual *add expletive here*

274 days ago
188.

GeorgeGingrich    

Why on earth would they drop him? He is making money for everybody. As long as he does spend money helping all his homies, he should be alright. I hope he remembers his artistry though. He needs to transition the Music into adulthood as well. He is only 19 so he has about two more years before the public will demand a more mature Artist

274 days ago
189.

GeorgeGingrich    

Does not spend I mean

274 days ago
190.

RaineeDrops    

Won't buy Adidas. Under Armour is more popular anyway with sports and kids now.

If Adidas supports this thug behavior and the drugs, I won't be buying anything Adidas for gifts or family. Bought Under Armour hoodie sweatshirts and coldgear for most of my family at Christmas anyway.

Adidas can kick rocks, just like JB and his parents can.

When you have someone representing your logo into criminal behavior, drugs, having no regard for others, DUI, driving under the influence, etc....why would anyone support your brand? Bad enough JB has ruined his own brand, now Adidas, you are letting him take yours down?

274 days ago
191.

olu32    

Miss Beiber is a mess

274 days ago
192.

defyconvention    

You can bet Adidas is scrambling to find another celebrity to replace this non-celebrity.

274 days ago
193.

RaineeDrops    

Buy Zella, Under Armour, Nike, Hard Tail, or North Face instead.

274 days ago
194.

Yurra Knutz    

Careful kid
Watch out for Bieber traps

274 days ago
195.

RaineeDrops    

When Justin Bieber and his parents enabling of his thug and reckless behavior start to have disregard for others lives and harming others or their property, then it should not be minimized or supported, especially by large companies. When drugs become involved, brands should drop Justin Bieber. When DUI or driving recklessly is involved, brands should dump Justin Bieber.

ADIDAS how would you have felt if he would have killed someone with his racing or driving under the influence of whatever drugs he was on? Then would you still be supporting him?

274 days ago
Previous 15 Comments | 8 | 9 | 10 | 11 | 12 | 13 | 14 | Most Recent | Next 15 Comments

Around The Web