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Adidas

Standing By Bieber

He's Still Wearing Our Kicks

1/23/2014 4:30 PM PST BY TMZ STAFF
EXCLUSIVE

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Justin Bieber's DUI arrest has NOT cost him the support of a major sponsor ... TMZ has learned Adidas is standing by him -- for now.

The athletic shoe company tells TMZ, "Nothing is changing in our relationship with Mr. Bieber at this time" ... which sounds like they're leaving that door open.

Bieber signed a big endorsement deal with Adidas back in 2012 -- he and Selena Gomez are the celebrity faces for the company's NEO line.

The Biebs earned about $58 million last year ... a good chunk of that from deals he made to hawk sneakers, headphones, nail polish, makeup, a prepaid credit card and the acne cream, Proactiv -- which paid him about $3 mil until that deal ended.

None of those other companies -- as far as we can tell -- have made any move to ax Bieber.

And judging by that mugshot ... maybe he shoulda stuck with Proactiv.

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For more sports stories, check out tmzsports.com!
418 COMMENTS

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46.

stephanie    

Harvey, I've really admired you and what you've done with your law degree (seriously, I'm a practicing lawyer, and your entrepreneurial spirit is really admirable), but this takedown stuff is really shameful. He's a 19 year old international music star with millions of dollars. Don't think he's doing much different than any other guy in his situation would. The guy got a DUI (and yeah, he's engaged in some major douchebag behavior), but he's not out roofieing people (a certain voice judge), stealing, or otherwise victimizing people. I just think it's awful the desire to hurt this guy some of these pieces you guys put out seem to have. People who are dogging him are just straight up jealous.

209 days ago
47.

X    

Don't buy Adidas

209 days ago
48.

Obamais still aracist    

if you think drinking and drag racing in residential neighbor hoods is bad dont buy adidas

209 days ago
49.

STFUP    

I'm SO glad this didn't happen in LA. Now, just maybe, he'll get more than a simple slap on the wrist!
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Now I can't wait until the LA cops get that search warant for his phone - where they WILL find proof that he egged his neighbor's house and he'll be charged with a Felony.
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I also really hope they deport him back to Canada, but I'm not counting on it.

209 days ago
50.

David    

I bet they would drop him in a heartbeat if he made a homophobic comment. Neither his current actions or a possible statement like that would be honorable. So ADDIDAS , drop his ass NOW! He is not to be looked up to by the youth of today!

209 days ago
51.

JR    

Log on to Adidas.com and show your concern to have him dropped.

209 days ago
52.

Rocky    

Of course they are, he's white

209 days ago
53.

CLINT    

Love the fact that he is selling nail polish and makeup. What next, K-Y-Jelly? Massingale d-bags? Chocolate flavored butt plugs?

209 days ago
54.

guy    

He may be an adult---19 yrs old---but it's obvious he wants to be a 15 year old street kid. Immature and selfish. On his own with no supervision, surrounded by "yes men".

209 days ago
55.

Dead@27    

Jam Master Jay, rolling over in his grave.

209 days ago
56.

Karvey Kardashian    

Didn't people stop wearing Adidas a long time ago, and didn't they do this in an attempt to sell more of their crappy gear? Hell, I would rather buy shoes from Tony Little and his Gazelle pedaling a$$. Before some dumb moron replies that you don't pedal a Gazelle, to pedal also means to sell.

209 days ago
57.

Heidi    

OMG, TMZ.... YOU'RE SO OBSESSED WITH THIS KID IT'S UNBELIEVABLE!!! WHY WOULD ANYONE DROP HIM?? HE HASN'T COMMITED MURDER, HE GOT A DUI.... CALM DOWN, LOOK AT HOW MANY OTHER CELEBS' WHO HAVE HAD DUI'S THAT ARE STILL WORKING IN FILM, TELEVISION IN ADDITION TO BEING THE TALKING HEAD OR FACE FOR NUMEROUS SPONSERS...... STOP WITH THE OBSESSION!!

209 days ago
58.

whitney    

Well looks like I am going to reebok

209 days ago
59.

stephanie    

and why does anyone really care about Adidas or anyone else dropping him? A millionaire 19 year old guy who likes to pull pranks and drive fast? wow, never heard of that!!! It's really sad the level of hatefulness and schadenfreude.

209 days ago
60.

ó|ó    

yes, because adidas is all about drunken speed, drinkin' and druggin'

209 days ago
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