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Pharrell's Hat

ON FIRE!!!

Smokey Bear Don't Care

1/27/2014 10:15 AM PST BY TMZ STAFF
EXCLUSIVE

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It's the first time Smokey Bear's ever added fuel to a fire -- telling TMZ, he couldn't be more amped that Pharrell ripped off his famous hat last night at the Grammys ... which is more than we can say for Arby's.

If you didn't watch the Grammy Awards last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet.

Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago."

Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?"

Fun Fact: The U.S. Fire Service and The Ad Council created Smokey in 1944.

Only YOU can prevent fashion disasters.

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82 COMMENTS

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31.

PictureUp    

if you TMZ idiots spent half the time you do digging up dirt or Beiber you could've looked into why he wore the hat...it was a reference to early 80's hip hop Malcom McLaren song Buffalo Girls!

179 days ago
32.

Lionnnnnesssss    

I like Pharrell, the hat was not great but suited him.. though in my opinion he came off a bit Kanye dick like last night.

179 days ago
33.

Black Adam    

You can add him to the list along with Kanye for thinking that they are trend setters. Those idiots think they can wear any ridiculous thing, thinking its going to catch on.

179 days ago
34.

Lolopop    

What a stand up guy. I'm actually a fan of pharrell. He seems like a nice guy.

179 days ago
35.

walloopia    

Everyone's talking about him so great hat ..

179 days ago
36.

my 2 cents    

Actually, I like it. It's the Grammys and he is having fun.

179 days ago
37.

rory    

And everyone is stupid bc it's clearly an omage Dudley do right

179 days ago
38.

suzanoc    

f**king STUPID LOOKING HAT

179 days ago
39.

laffnbear    

Why do "rappers,' especially black ones dress as stupid and ugly as possible?
This hat is neith hip, slick or cool, O

179 days ago
40.

laffnbear    

Why do "rappers," especially black ones, dress as stupid and ugly as they can?
This hat is neither hip, slick OR cool, only stupid.

179 days ago
41.

Harleygirl     

Beyond stupid !!

179 days ago
42.

Vic Creed    

Hoss would be proud.

179 days ago
43.

GeneralNatty    

He reminded me of a Canadian Mountie in that hat and red top.

179 days ago
44.

Marcus    

Coolest hat I've seen in a long time. Looks like a Mountie on steroids...

179 days ago
45.

somejackball    

that hat should have DUMBSH*T stamped on the front of it, cus that's only people who would wear something so fkn stupid. damn fkn douchebag

179 days ago
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