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Honey Badger Guy Sued

We Jacked Your Catchphrase

And We Don't Care!

8/26/2014 12:10 AM PDT BY TMZ STAFF
EXCLUSIVE

0825-mints-honey-badger-youtubeHoney Badger don't give a s**t about much ... but he definitely cares about a breath mint company cashing in on him without sharing the profits -- and now the badger's getting dragged into court.

Honey Badger became a viral video back in 2011 when Christopher Gordon added his own hilarious narration to a nature film, and coined the catchphrase, "Honey badger don't care."

Now Gordon is getting sued by Accoutrements, a novelty gift company, that produces Honey Badger breath mints … complete with packaging that includes Gordon's famous phrase.

According to legal docs, Gordon fired off a cease and desist letter, claiming the company was jacking his honey badger trademark without sharing the wealth -- but Accoutrements says Gordon never trademarked the phrase or the character for food products like its mints.

Gordon's trademark allows him to slap HB on things like t-shirts, hats, and toys -- according to the docs obtained by TMZ -- and the company isn't trying to sell that stuff. So Accoutrements is suing preemptively, asking the court to declare it has every right to crank out the mints. 

In other words … "Oh, that's nasty!" 

082514_honey_badger_launch_v2

9 COMMENTS

No Avatar

1.

Noog    

Too funny

22 days ago
2.

iBetty    

We reached out to Honey Badger for comment and he replied "Honey Badger Don't Care" (O_O)

22 days ago
3.

BLUE UGLY 💩    

The way fruity dudes talk is funny and AIDSy

22 days ago
4.

Tim    

I know a thing or two about Trademarks from experience and I'm fairly certain the "Honey Badger Mint" company is going to win this case.

If he wanted the Trademark for food products then he should have filed for that Trademark as well.

22 days ago
5.

bart    

Why these idiots posting getting quick rich ads here. No idiot would respond to them. Honey Badger guy should go file a trademark and get a trademark lawyer.

21 days ago
6.

prince of the city    

TMZ, some moderators could clean up these damn spam postings. You do have moderators.....???

21 days ago
7.

Jexica    

Has anyone spoken to Honey Badger to see how he/she/it feels about all this?

Maybe now is the time to start caring.

21 days ago
8.

Stephie    

I always thought it was Billy Eichner narrating that..

19 days ago

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