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Adrian Peterson FIRED by Nike

11/6/2014 2:15 PM PST

Adrian Peterson -- FIRED by Nike

Breaking News
Nike will no longer pay Adrian Peterson to "just do it" -- the company has fired him on the heels of the plea deal in his child abuse case. 

Nike had suspended its contract with Peterson in September, right after he was arrested for hitting his son with a switch -- but today the company fully cut ties with the Vikings running back.

Nike has not said why it finally decided to 86 him altogether -- but it comes just 2 days after he entered a no contest plea to one count of misdemeanor reckless assault. So, it certainly seems tied to the conviction. 

Still no word on when Peterson will be removed from the NFL's exempt list and allowed to suit up again. Watch TMZ Sports on FS1 Get the new TMZ Sports app!

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