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Mark Cuban Jeter's Restaurant Move is Risky But He Can Pull It Off

4/1/2015 10:24 AM PDT

Mark Cuban -- Derek Jeter's Restaurant Move is Risky ... But He Can Pull It Off

EXCLUSIVE

Derek Jeter just got some major props from one of the most respected guys in the business world -- Mark Cuban ... who tells TMZ Sports Jeter's newest endeavor could be a real money maker. 

FYI -- Jeter is reportedly opening a brand new restaurant at Tampa International Airport called The Players’ Tribute Bar & Grill ... inspired by his digital media company, The Players’ Tribune. 

Cuban pointed out that 95% of restaurants fail ... but says Jeter has what it takes to turn the place into a winner. 

Bonus -- we also asked the Dallas Mavs owner if he still hates those NBA jerseys with the sleeves. (Hint: he does). 

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