LeBron James is becoming a reality TV star -- but it's less "Basketball Wives" and more "Bar Rescue."
James just announced he's launching a new show called "Cleveland Hustles" on CNBC -- which will feature the NBA superstar meeting with struggling local businesses to help turn things around.
The details on the project are slim ... but it sounds like "Bar Rescue" meets "Extreme Home Makeover."
By the way, James will be producing the show along with Magical Elves -- the production company behind the mega-hit "Top Chef."
No word on when the show is set to debut -- but it's just ANOTHER big move from James who recently inked a mega-deal with Nike and a development deal with Warner Brothers.