Michael Jordan & Drake: Yeezy Who? Collab Shoe TRIPLES In Price

Looks like Kanye West has competition in the "shoes worth selling your soul for" department ... from Michael Jordan and Drake ... whose new collab shoe is the new flavor of the month with sneakerheads.

TMZ Sports spoke with Jordan Geller, the kicks expert who owned the ShoeZeum in Las Vegas, and he says MJ and Drizzy's new Air Jordan 10 Retro OVO's are causing a leather soled frenzy.

How big of a frenzy? We're told the kicks which retailed at $225 upon release are now selling for around $1,000 bucks!!! That's over a 400% increase in value ... in less than a week.

As for why the shoes are so poppin', Geller says it's because Drake is now the biggest non-athlete Nike has in its stable, and right now THESE are the shoes hardcore collectors want.

Brace yourselves ... we feel a Twitter rant coming.