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Mark Cuban I Busted My Billionaire Ass ... To Sell Mavs Tix

5/10/2016 4:01 PM PDT

Mark Cuban -- I Busted My Billionaire Ass ... To Sell Mavs Tix (VIDEO)

EXCLUSIVE

Don't ever question Mark Cuban's work ethic -- 'cause the guy was so determined to make the Mavs a success after he bought the team, he PERSONALLY cold called hundreds of people to sell tickets.  

It's a pretty impressive story ... Cuban says he's all about getting in the trenches and doing the work himself if duty calls -- and back when the Mavs sucked, duty definitely called. 

One other thing ... Cuban says he respects the hell out of telemarketers -- and instead of hanging up on 'em (like most people), he listens to the pitch and offers feedback!!! 

Watch the clip. Take notes. 

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