The Kardashians' faces have inspired a new cosmetic procedure which bears their name ... even though they're not the ones cashing in on it.
That honor goes to Australia's Dr. Gary Eldridge, who just filed for a U.S. trademark on his "minimally invasive face/neck lift" ... which he calls the "Kardashian Facelift." He says it's a painless injection of fibrin protein that forces skin to repair and rejuvenate itself naturally.
Despite the name, Kris Jenner and her flock aren't getting a penny from Eldridge's practice. In fact, he cleverly says his procedure is named after his daughter's dog ... Kardashian.
If you wanna bark up that tree ... it'll cost you $1,870.