Hey girl, heyyy, Dallas Mavericks owner Mark Cuban's got your back ... telling TMZ Sports he'll never give in to haters who call his NBA camp for female fans sexist.
Cuban's team was flooded on social media after the Mavs tweeted about their annual 'NBA 101: Basketball for Women' camp. Tweeters and some mainstream media outlets ripped the event as being patronizing and politically incorrect.
TMZ Sports spoke to Cuban, who says, "We asked some of our customers a few years back if we should change the name. They requested we didn't."
By the way, the annual camp is in its 16th year ... and Cuban says the team has no plan to change the name. He adds they're prepared to add a second class if there's enough demand.
The billionaire added one last business tip: "Customers over P.C. all day, every day."