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Hugh Hefner Dead Schmed!!!

10/1/2016 7:04 AM PDT BY TMZ STAFF

1001-hugh-hefner-twitter-01Hugh Hefner wants to make it clear ... the only thing in the can over at the bunny palace is film he whips out on movie night.

Hef posted this pic with wife Crystal Friday night, shooting down rumors like the cowboy on the screen.  

TMZ broke the story ... law enforcement officials rushed to The Playboy Mansion Friday after rumors swirled that Hef kicked the bucket.. We're told PBM staffers assured cops Hugh was fine, and Hef even gave them an A-Ok call. 

Yee-haw.

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Playmate Ashley Mattingly Arrested for Drunken Joyride

10/1/2016 12:20 AM PDT BY TMZ STAFF
EXCLUSIVE

0927-ashley-mattingly-mug-no-wm-no-blue-dot-lbpd-01Former Playmate Ashley Mattingly was arrested for suspicion of DUI after allegedly plowing her golf cart into 4 parked cars, but she's not willing to accept blame.

According to a witness, Mattingly wrecked last weekend while tooling around her Laguna Beach neighborhood. Cops tell us the witness snapped pics, which they used to trace the vehicle back to Ashley. When they got to her house, we're told she appeared to be under the influence, and arrested her.

0927-playboy-golf-cart-sub-asset-TMZ-01Ashley has a different story though -- she tells us someone stole her golf cart and went on a joyride. She adds she wouldn't have answered the door if she had anything to hide from cops. 

As for the DUI -- Ashley admits she does mix extra strong drinks at home sometimes ... which doesn't seem like the greatest defense. That giant gash on her face might also be tough to explain away.

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Hugh Hefner Alive Despite Death Scare

9/30/2016 4:14 PM PDT BY TMZ STAFF
EXCLUSIVE

0930-hugh-hefner-tmzLaw enforcement rushed to the Playboy Mansion Friday ... when rumors swirled Hugh Hefner may have died. 

Several news agencies, including TMZ, got a tip the Playboy king had passed away. We called law enforcement to confirm or shoot down the story ... and we were told they were unaware of a death at the Mansion.

We've learned earlier today, cops went to the bunny house and spoke with staff members who said Hef's health remained unchanged. A staff member told Hef the police had come to check on him and he then personally called cops to say he was okay.

Hef has been in frail health over the last few years ... and rarely comes out of his bedroom.

Playmate Dani Mathers Not Interested in Learning from Her Mistakes ... Anti-bullying Org Claims

9/17/2016 12:10 AM PDT BY TMZ STAFF
EXCLUSIVE

0916-dani-mathers-INSTAGRAM-01Dani Mathers cozied up to an anti-cyberbullying group after her despicable body shaming incident in an L.A. gym, but went radio silent when it came time to do any work ... according to the organization.

Cure the Hate tells TMZ they first reached out to Mathers after she made headlines for posting a photo of the unsuspecting woman -- but only heard back when police turned up the heat on her.

TMZ broke the story ... cops found Mathers' victim and earlier this month recommended she be prosecuted. Cure the Hate says that's when Mathers said she wanted to partner up ... but they now believe it was just lip service.

The org says they followed up with her 7 times, but never heard a peep. Cure the Hate thinks Mathers' actions, or lack thereof, show she's not serious about making good after the incident.

We reached out to her, but never heard back.

Interestingly, after we called Mathers she finally called Cure the Hate on Friday ... only to say she was taking a pass. 

Daisy Lea Spread 'Em

9/7/2016 12:20 AM PDT BY TMZ STAFF
EXCLUSIVE

daisy_lea_bikini_gymnastics_beach_photos_launch_2Daisy Lea proved once again she's very, very flexible ... beyond any stretch of the imagination. 

We got the former Playboy Playmate out in Malibu, where she showed off just how many positions she can pull off ... which is a lot. 

Check out the pics -- Daisy takes a dip after her yoga sesh ... and gets crushed as a result.

Playmate Dani Mathers Cops Locate Victim in Locker Room Shaming Photo Recommend Prosecution

9/5/2016 1:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0902-dani-mathers-INSTAGRAM-02The LAPD has finally tracked down the woman Playboy Playmate Dani Mathers body shamed and they'll ask prosecutors to nail her.

We've learned the woman -- in her 70's -- wants Mathers to feel the full force of the law for taking a pic of her while she was changing clothes in the locker room of an LA Fitness. The woman is more than willing to testify and cooperate in any way she can to bring Mathers to justice.

As for the likely charge ... we're told it's Dissemination of Private Images, a misdemeanor punishable by 6 months in jail. The L.A. City Attorney is reviewing the case and will make a decision soon.

The surreptitious photo shoot triggered outrage in the gym community and beyond. Mather's captioned the pic, "If I can't unsee this then you can't either."

Our sources say cops want to make an example out of Mathers ... to show people it's downright criminal to shame somebody when all they're trying to do is better themselves.

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Playmate Olga Loera Sticky When Wet At the Beach

9/4/2016 12:30 AM PDT BY TMZ STAFF
EXCLUSIVE

0902_olga_loera_bikini_launchPlayboy Playmate Olga Loera knows how to deal with an ice cream spill ... wash it off with a dip in the ocean.

The international cover model made the most of her time at the beach ... showing off her bikini bod and enjoying a sweet treat.

Check her out.

Playboy Playmates Double Their Pleasure ... Double Your Fun

9/1/2016 7:26 AM PDT BY TMZ STAFF

0901_daisy_lea_amy_lee_topless_beach_bikini_photos_launchDaisy Lea and Amy Lee Summers flaunted what their mama gave 'em and all we gotta say is -- Brava, mama!!

The Playboy Playmates bared it all Wednesday in Malibu, and got very cozy while they did it.

Check out the pics -- but only if topless, hot chicks with pouty lips in sexy bikini bottoms, frolicking on top of each other happens to be your thing.

Playboy Mansion Sold! Heir Next Door Saves Deal

8/16/2016 7:53 AM PDT BY TMZ STAFF
Exclusive Details

0729-playboy-mansion-getty-01Hugh Hefner can officially slap a "SOLD" sign onto his Playboy Mansion, and then head back inside for dinner ... after hammering out a deal with the PBR heir who almost lost it 11 days ago. 

The escrow closed Tuesday for Hef's neighbor Daren Metropoulos -- and we're told it went for a final price of $100 million ... a nice discount off the $110 mil offer Daren nearly closed earlier this month

We're told the compromise was lower price, but Hef gets to maintain access to the home for the rest of his life. Bottom line: Daren can't pop over whenever he wants. However, as the new landlord ... he does get to approve all parties at the mansion.

Daren -- a master re-brander of products and the Pabst Blue Ribbon heir -- who's been living next door since 2009 has already given the thumbs-up to Playboy's Midsummer Night's Dream Party next Saturday ... and the annual Halloween bash.

We're told he plans to connect the adjacent home he owns with the Playboy Mansion and restore both estates to their original versions. Daren was represented by Coldwell Banker agent Jade Mills & Mauricio Umansky represented Playboy. 

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Ryan Lochte Chillin' with Playboy Model Girlfriend ... In Rio

8/8/2016 1:28 PM PDT BY TMZ STAFF

0808_ryan_lochte_and_kayla-rae-reid_instagramRyan Lochte's already a big winner in Rio -- because his hot Playboy Playmate girlfriend flew out to Brazil to hang with the Team USA swimmer.

Lochte's lady is Kayla Rae Reid -- a Playboy model who's been connected to Lochte for several months.  

Our sources say the two have been dating since March -- but things got serious in April when he posted the first pic of the two of them together on social media. Since then, she's met his family and things seem to be going well. 

Kayla is currently in Rio with Lochte -- the two were acting all coupley at the Beats House over the weekend. 

Lochte is only competing in one event (the men's 200 individual medley) and that goes down on Wednesday. Other than that, the two have plenty of time for a couple's vacation.

#Jeah. 

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Playboy Mansion Deal Falls Apart Hef Wants His Privacy

8/5/2016 6:34 AM PDT BY TMZ STAFF
EXCLUSIVE

0805-playboy-mansion-film-magic-01The Playboy Mansion can still be yours, because TMZ has learned the impending sale has fallen through ... because the buyer demanded access that would disrupt Hugh Hefner's life.

The buyer was 32-year-old Daren Metropoulos, the son of a billionaire businessman, who has become a master at re-branding tired products, including Ghirardelli Chocolate and Bumble Bee tuna. We're told the purchase price was around $110 million.

The sticking point ... according to the deal, Hefner had the right to live out his life in the mansion before Metropoulos could do his thing ... restoring it and adding onto the structure. We're told Metropoulos wanted a significant amount of access during Hef's remaining years ... and Playboy felt he was being unreasonable.

The parties haggled for weeks ... sending several dozen versions of the deal back and fourth, to no avail. The deal officially fell apart Thursday night.

The Mansion is going back on the market Monday. 

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Playboy Playmate Dani Mathers Hires MJ Lawyer For Looming Criminal Prosecution

7/22/2016 12:50 AM PDT BY TMZ STAFF
EXCLUSIVE

0720-dani-mathers-tom-mesereau-instagram-tmzDani Mathers -- the Playboy Playmate who took a picture of a naked woman in an L.A. gym -- has hired no less than the famous lawyer who got Michael Jackson acquitted ... and she has reason for worry.

We've learned Mathers hired Tom Mesereau, who not only got MJ off ... he won a murder acquittal for Robert Blake.

TMZ broke the story, the LAPD launched a criminal investigation after the gym where the photo was taken filed a police report. Mathers not only snapped the pic in the locker area, she shamed the woman by writing a snarky caption and posting it on social media.

Our LAPD sources say they are on the hunt for the victim and are working closely with LA Fitness execs, combing over surveillance video and checking member swipes during the time in question to ID the victim. And, we're told, they're close.

Our sources say the LAPD would like to present a criminal case to the L.A. City Attorney but need the cooperation of the victim.

Mathers has been banned from the health club, and good luck finding another one.

Kendra Wilkinson Dani Mathers Is a Rotten Apple ... Leave Playboy Out of This!

7/19/2016 7:13 AM PDT BY TMZ STAFF
EXCLUSIVE

Kendra Wilkinson is NOT standing shoulder to shoulder with fellow Playmate alum Dani Mathers -- in fact, she's going off on her for the despicable gym sauna pic.

We caught up with Kendra at LAX and she didn't mince words about the former Playmate of the Year. Check out the vid ... she's clearly pissed at Dani for mocking an unwitting woman.

She's also got beef with anyone trying to drag Playboy into Dani's mess.

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