Joanna Krupa is into giving companies the right to use her image to hock clothing, but she puts expiration dates on those rights ... and that's why she's suing a trendy fashion company.
Joanna claims she inked a deal with Zoe NYC back in 2009, allowing the company to use her image to sell its line of jewelry, embroidery, stones and swimwear, but the deal was only good for 3 months.
In the lawsuit, filed by attorney Stephanie Ovadia in New York City, Joanna claims Zoe continued to use her image to this day ... and that's just plain wrong.
Joanna was only paid $1,500 for the original shoot, but now she wants more than $250,000 for the use of her face and bangin' body.
Joanna Krupa is pissed that a company has used her image to promote its event without her permission. And ... Joanna Krupa is pissed that a company has used her image to promote its event without her permission.
Krupa filed a pair of lawsuits in Los Angeles Superior Court today -- in each, she claims, the companies used her pics to advertise some sort of event ... though it's not clear what.
Joanna Krupa's mom's womb is a breeding ground for hot chicks.
The model/former "Dancing with the Stars" contestant, equally smoking hot sister Marta and her mama were outside Capital City Thursday night -- where we were finally able to thank the Krupa matriarch for her incredible contribution to society.
Joanna Krupa has got one hilarious foot fetish -- or at least she does in this laughable low budget fetish video from back in the day ... complete with more tickle torture than anyone should ever have to endure.
TMZ has learned the Playboy bombshell and "Dancing with the Stars" competitor scored the starring role of "Head Nurse Regina" in the foot fetish/tickle torture film "No Shoes No Mercy" back in 2003 ... probably for some extra cash before her big break.
In the video, Krupa starts off by unleashing her fingers of fury on her female tickle partner ... then gets tied down on the hospital bed for an awkwardly awesome session of her very own.
As for Krupa's tickle partner? That's Sarah Kozer -- a reality TV regular you might recognize as the runner-up from "Joe Millionaire."
Smokin' hot Maxim model Joanna Krupa's fiance didn't just put a ring on it -- he put a small fortune on it.
Krupa was showing off her new accessory outside Katsuya last night, and told us her man dropped enough dough to get her 8.23 carats!
We're told by experts in the field of ice that a high quality 8 carat diamond can go for upwards of $1.5 million on the retail market -- but look at what he goes home to every night ... worth every penny.
Joanna Krupa has a mouth like a sailor -- and for some reason, it only makes her hotter.
Warning: This clip has REALLY, REALLY bad language.
Somehow, someway, a clip from the new show "The Superstars" got leaked to the 'net and picked up by our friends over at WithLeather. The clip shows Krupa cussing like crazy as she loses some physical challenges and then bashing NFL star Terrell Owens -- her teammate -- for screwing up.
People in Illinois don't know whether they are voting in the upcoming election for an older white-haired Republican or a young, hip ... Playboy model?! According to the Peoria Journal Star, some voters attempting to run Internet searches on 63-year-old Joan Krupa (left) -- who is running for the Illinois House of Representatives 92nd District -- are instead turning up info on similar in name only, 29-year-old former Playboy cover girl Joanna Krupa (right). Now that's a candidate for change!
It's safe to say Joanna won't be doing any Joan impersonations on "SNL."
Women in their underwear playing full contact football, can't go wrong there!
The Super Bowl may be eight months away, but preparations are already underway for sexy half-time show -- The Lingerie Bowl.
The Bodog sponsored show held a press conference introducing the four teams competing for a chance to play this year and the four new expansion teams that will play in 2008. With names like San Francisco Seduction, Las Vegas Sin, Atlanta Steam and Miami Caliente, they certainly won't disappoint.
Sports Illustrated supermodel Joanna Krupa and MTV's 'Real World' star Trishelle Cannatella were on hand to celebrate, suited up in their "uniforms."
Ladies -- better watch out for unsportsmanlike conduct.
Before Justin Bieber went toe-to-toe with a photographer -- sparking a police investigation -- he trained with "Iron" Mike Tyson! Wondering how they ended up together? Well, we got Tyson on the phone ... and you won't believe his excuse for kicking it with Biebs. Plus,…