Carmen Electra is a huge sex symbol ... so it's only natural that she is starting her own lube line to help others amp up their sex lives too.
Carmen just launched her own line of female-centric personal lubricants ... taking the plunge into the adult accessory industry by partnering with sex toy maker Fleshlight.
The sex gel "Electra by Carmen Electra" -- not tremendously creative, but effective, we guess. It comes in 3 different varieties: Sensitive, Warming and PH-Balanced.
Balanced in the bedroom -- always a must.