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Peter Rice

Born c. 1967 in United Kingdom. Education: Earned degree from the University of Nottingham, 1989.Began as intern in the U.S. distribution and marketing office of Fox Filmed Entertainment, 20th Century-Fox, 1985; became executive vice president of production for Fox Filmed Entertainment; president of production, Fox Searchlight, January 2000–; president, Fox Atomic, 2005–.Though film executive Peter Rice keeps a low profile, Hollywood insiders know him as one of the most influential players in the feature-film industry. Rice heads Fox Searchlight—a specialty-film division of the 20th Century-Fox Studios—which has reaped some immense profits for its parent company by concentrating on mid-budget, critically acclaimed niche pictures. In 2005, he was given responsibility for the newly created Fox Atomic, a division intent on serving the teen market, whom Rice called "still the most avid filmgoers, the most avid purchasers of film and entertainment," he told New York Times film-industry scribe Sharon Waxman. "They are the most potent part of the filmgoing public."

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