Lil Pump already seems very familiar with the weed industry, but now he's TCOB when it comes to CBD and THC ... as the face of a new cannabis company.

The "Be Like Me" rapper is adding to his resume by teaming up with the brand, Smoke Unhappy ... which just launched this past week. We're told he'll not just serve as a brand ambassador ... but as a partner in the company with creative and marketing input.

He'll obviously be a key product tester, too ... AND receive a percentage of sales.

Smoke Unhappy founders Kamil Mizstal and Larry Chachko tell us when they were planning the launch at the end of 2018, they were looking for someone who fits the brand perfectly, and their mutual friend and biz partner Eric the Jeweler suggested Pump.

And the rest is history.

Smoke Unhappy produces a wide variety of CBD and THC products in house, which will be available in states like California where marijuana use is legal. It also sells grinders, cartridges, apparel and much more.

No word if Lil Pump plans to promote any of the products by puffing on them at gas stations ... but don't be surprised if he does.

The Spice Girls' long-awaited reunion tour is officially underway -- the 4 ladies just took the stage ... and Mel B should have full peripheral vision!!!

Scary, Sporty, Ginger and Baby Spice are performing together for the first time in years, and the crowd in Dublin, Ireland erupted in excitement when they came out and opened with "Spice Up Your Life." Then ... it was time to dance.

Opening scenes @spicegirls 💃🥂#SpiceWorld2019 pic.twitter.com/OZ8ezBAdSo

— Katie Hind (@katiehind) May 24, 2019

From the looks of it, the Girls are going all out for their Spice World 2019 tour ... with a huge stage and screen and choreographed numbers galore. Hours before the show, Mel B shared a photo of the group with their stage director and choreographer, and everyone looked stoked.

More importantly, Mel B appears to be over the worst of last week's eye emergency ... where she was diagnosed with severe iritis in her right eye and uveitis in her left.

She said she was on meds and heavy duty drops to fix her peepers, and claimed she'd have to wear an eye patch ... but it looks like she healed up nicely in time for the big show.

The Spice Girls are scheduled for 12 more shows after Dublin in Wales, England and Scotland ... but it looks like they're off to a great start!!!

Jay Rock's Memorial Day Weekend will be one he'll never forget ... he just received the key to the neighborhood where he was born and raised.

The "Win" rapper was the guest of honor at the event in the South Los Angeles neighborhood of Watts Friday. L.A. City Councilmember Joe Buscaino presented the key at the Nickerson Gardens Community Center ... where Jay says he developed his hoops skills.

Getting the key to his hometown caps off what's already been a hell of a year of JR, following the success of his hit track and a Grammy win for "King's Dead" ... the "Black Panther" soundtrack single he worked on with his longtime pal, Kendrick Lamar.

To make the occasion even better, Rock also partnered with his label, TDE, and Lyft to donate $5,000 to the community center.

We got the rapper after the presentation on the b-ball court, where he was still on cloud nine about his latest accomplishments.

Jay also gave a shout-out to Nipsey Hussle and addressed YG saying there's a lot of "fake ass" love for the late rapper. Rock doesn't necessarily see it that way, but it's clear his love is real ... and he plans to carry on with the work Nip and others have done bringing L.A. communities together.

Congrats again, Jay!!!

Remy Ma's been hit with a new criminal complaint for allegedly punching Brittney Taylor ... and there are some very significant updates.

Prosecutors filed 4 charges against the rapper Friday -- 2 counts of assault in the third degree, 1 count of aggravated harassment in the second degree, and 1 count of harassment in the second degree ... all of which are misdemeanors.

The charges stem from an incident in April, in which Remy allegedly punched the "Love & Hip Hop: New York" star in the right eye while backstage at the Pretty Lou Benefit Concert at Irving Plaza in NYC. She was initially booked for misdemeanor assault after turning herself in ... but prosecutors have now made the multiple charges official.

Here's what's interesting ... Remy's attorney, Dawn Florio, tells TMZ that prosecutors have updated the time in which they claim the attack went down, from 9:30 PM to 10:30 PM. We're told they still do not have any video of the alleged attack.

However, the timing is important because as we told you ... Remy claimed she had visual proof she was nowhere near the venue or Taylor at the time she was accused of punching her, which was 9:30. Now that's been updated to an hour later to match up with the rapper being present at the concert.

Though she's facing 4 charges, we're told Remy has been offered a deal to plead guilty to just the top charge -- assault in the third degree -- and the rest will be dropped. She'd also have to enter a long-term anger management program.

So far, Remy hasn't taken the deal ... the case is set for trial in July.

Wendy Williams has put a wall up between her son and his father ... so claims Kevin Hunter Sr., who fears the fight that led to Kevin Jr.'s arrest has solidified the wall with indestructible mortar.

Sources with direct knowledge of the divorce say Wendy's estranged husband has been vocal, accusing Wendy of poisoning his relationship with their son, getting in his ear and talking smack about him ... at least that's what he's been saying.

We're told Kevin Sr. has made several attempts in recent weeks to spend time with his son to repair the relationship, but he got the cold shoulder. He's also sent his boy lengthy texts ... only to get one-word replies.

Our sources say before Wendy filed for divorce, the Kevins were super tight ... so Sr. claims the trigger for the change has to be Wendy. Of course, the marriage fell apart because Kevin apparently had a child out of wedlock with another woman.  He says he's admitted his wrongdoing but feels Wendy's feelings have been transferred to Jr.

We broke the story ... Wendy's son was arrested for assault after he got into an altercation with his dad in a New Jersey parking lot and allegedly punched him in the nose after Sr. put Jr. in a headlock. 

We're told the fight erupted over an argument involving Kevin Sr.'s demand for spousal support. They also beefed over Sr.'s claim Wendy was sabotaging his relationship with Jr.

Sr. says he still loves Jr. and will not pursue the matter criminally. However, we're told the whole ordeal is weighing heavily on Wendy's ex ... and he's worried their relationship's been ruined permanently.

Lizzo's die-hard fans are of a certain type ... they are "f*** boys" ... according to her.

She was on the streets of New York City Thursday, when Adam Glyn asked the wildly popular singer if she's getting lots of DMs from obsessed fans. She didn't hesitate to answer.

FYI ... Lizzo has a song, "Juice," where she warns women, "I think he got lost in my DMs, You better come get your man, I think he wanna be way more than friends."

She's on a roll. Her song, "Truth Hurts," is currently #42 on Billboard Hot 100. She's also coming off a successful performance at Coachella.

And, there's this ... she tells us who she'd like to collab with ... and it would not disappoint. 

5/24 9:30 AM PT -- Batali appeared in court and pled not guilty. He was released on his own recognizance but ordered to stay away from and have no contact with the alleged victim. His next court date's in July, but he does not have to be there.

Mario Batali allegedly forced himself on a woman in a Boston restaurant -- kissing and groping her without consent -- and now prosecutors are charging him.

The disgraced chef and restaurateur was hit with indecent assault and battery charges for the alleged incident in March 2017. He's expected to be arraigned in a Boston courthouse Friday.

As we've reported ... several women came forward last year and accused Batali of sexual harassment and other misconduct. He's already had three other cases dropped in NYC due to insufficient evidence.

Batali's denied claims of sexual assault, but the series of allegations led to him getting cut from his business group and surrendering all of his restaurants. He was also axed from the show "The Chew."

Along with the new criminal charge, he's facing a sexual assault lawsuit from a woman named Natali Tene who claims Batali kissed and groped her against her will in a Boston bar.

It's unclear if Tene is also the alleged victim in the criminal case -- the name has been redacted in court docs. However, there are reports she is. 

Originally published -- 5/23 10:00 AM PT

Kim Kardashian and Kanye West celebrated a milestone a day early Thursday ... by venturing out to Santa Monica for an awesome dinner.

First, we gotta say ... she looks insanely hot. We can say that because, well, FACT.

As for the milestone ... today is their 5-year anniversary. K & K were married in Italy on May 24, 2014.

They celebrated their union at Giorgio Baldi, an amazing restaurant off the beaten path in Santa Monica.  

They have a lot to celebrate actually. They just welcomed their 4th child, Psalm, into the world. Kim's also spending time getting prisoners freed who are serving ridiculously long sentences for low-level offenses. She's also studying around 18 hours a week for the California State Bar exam.

As for Kanye ... his Sunday Service in Calabasas has caught fire and is attracting huge crowds and tons of celebs.  

Happy anniversary, and congrats!!!

YG says there are a lot of so-called Nipsey Hussle "fans" out there who are jumping on the bandwagon and pissing off the late rapper's family.

YG had his album release party at The Novo Thursday night in downtown L.A., and he launched on people who belatedly heap praise on Nipsey, saying, "There's a lot of fake-ass Nipsey Hussle love out there." He says Nipsey's family knows what's up.

The verbal throw-down came as YG talked about his recording, "My Last Words" ... a tribute to the murdered rapper. The recording captures YG's tribute to Nipsey at his memorial, which was held April 11 at the Staples Center in downtown L.A.

YG's album, "4 REAL 4 REAL," drops today. The cover art includes, "In loving memory of Nipsey Hussle."

If Chris Pratt ever took the SAT test, he's lucky there wasn't a question ... How do you fit a bike in a Tesla?

Chris' fiancee, Katherine Schwarzenegger, apparently made his son Jack's day by plunking down cash for a brand new bike. The 6-year-old's superhero dad, however, struggled to secure the bike inside Elon Musk's handiwork -- to no avail. 

Star-Lord did not give up ... his Plan B was Katherine's SUV, where the bike fit nicely.

Chris and Katherine shared a kiss, she took off alone and he took off in his Tesla with Jack. Presumably, they rendezvoused back at the house so Jack could ride to his heart's content.

By the way ... the answer to the SAT question could be, the bike just doesn't fit in a Tesla.  

The man who claims he's Charles Manson's grandson has to s*** or get off the pot ... at least that's what the murderer's estate is demanding.

Jason Freeman claims he's the son of Charles Manson, Jr., which therefore makes him the grandson of the notorious head of the Manson Family.  He's gunning to become the administrator of the estate and the sole beneficiary of Manson's estate.

Here's the problem for Freeman ... Manson left a will, leaving all of his assets, including his "exclusive music catalog" to one of his pen pals, named Michael Channels.

Freeman, who claims Manson was worth millions at the time of his death, wants to invalidate the will and step in position to inherit the estate as next of kin. Freeman's dad died in 1993.

The Estate has asked Freeman to take a DNA test to prove one way or the other if he's related, but according to legal docs, he's repeatedly refused. So, the Estate is now asking a judge to order a DNA test.

The Estate concedes this ... an Ohio court found Freeman is related to Manson, but the estate calls the ruling "muddled."

As for the pen pal ... he and Manson exchanged letters and phone calls for 2 decades. The pen pal occasionally visited Manson in prison. Manson's handwritten will looks like the real deal, but Freeman clearly is not convinced. 

As for what Manson really has ... he did write a Beach Boys song that made the B side of one of the group's singles back in the day.  

James Holzhauer is making his alma mater proud with his "Jeopardy!" dominance, but he's gonna have to keep the streak going even longer if he wants the University of Illinois to award him a huge honor.

Illini Big wigs tell TMZ ... James is proving there are many ways to use a math degree from Illinois, but they're not ready to hand him an honorary doctorate any time soon. You might think it's because he kinda shaded his campus experience recently on the show. 

I minored in fantasy sports. Thanks for the diverse course catalog, @Illinois_Alma! https://t.co/xQUrYCSkFI

— James Holzhauer (@James_Holzhauer) May 20, 2019

James recently told Alex Trebek he "attended class as little as necessary" at Illinois and joked he majored in online poker -- but, we're told that's not why the University is holding out ... though, it can't help.

Fact is, the requirements for giving out honorary doctorate at Illinois are pretty strict, unlike other Universities where the Chancellor can unilaterally decide to hand them out like candy. At Illinois, faculty members must nominate and vote for candidates, and so far, no one's gone to bat for James.

The 2005 Illini grad recently extended his winning streak to 25 consecutive games, banking a whopping $1,991,135 and drawing huge ratings for "Jeopardy!" -- but his diverse knowledge clearly isn't impressing people on campus.

We know what you're thinking -- what if James writes a fat check? That might not do it either.

Case in point ... alum Larry Gies donated a whopping $150 MILLION to the University AND was this year's commencement speaker, but even he's getting iced out. 

Now, if James wants to pay off some student loans for a graduating class ...

Just sayin'.