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Ye is turning more heads in NYC than normal by covering his entire face with a mask that even he would have to admit is ... just beyond the pale.

The artist formerly known as Kanye West is strolling around the Big Apple in your standard-issue ball cap, shades, Balenciaga leather jacket -- oh, and one of those rubber or latex masks he's been wearing a lot lately!!!

This one is super light-skinned, though, to put it lightly. Hell, who we kidding? It's downright Caucasian.

Ye is even wearing something around his neck to keep the same skin tone from his head to chest. He did miss a spot -- from the back, you can see his real skin.

No one really knows what the hell he's up to with these masks. As we first reported, he's filed to trademark "Ye" for use on designer COVID-19 face masks, but we figured that was more akin to the surgical style masks we've been wearing since early 2020.

The full masks might be COVID-safe, but it's gotta be hot as hell in there. If Ye can make these things popular, there's nothing he can't do!!!

Kellogg's is trying to pull a fast one by hyping up the strawberries in some of their Pop-Tarts, because there's very few of the actual berries inside ... this according to a new lawsuit.

The breakfast food giant is being sued in a new class-action ... alleging Kellogg's is misleading consumers about what they're really eating when they bite into the toaster pastries.

A New York woman named Elizabeth Russett is leading the crusade against Kellogg's ... in her suit, she claims the fruit filling in Kellogg's Whole Grain Frosted Strawberry Toaster Pastries is mostly other fruits.

According to the lawsuit, obtained by TMZ, the Pop-Tarts in question are actually heavier on pears and apples than strawberries ... which she insists is not enough to provide the berry's nutritional benefits, let alone a strawberry taste.

Russett claims Kellogg's is using their packaging to fool folks who want a snack packed with more strawberries ... she says the damages exceed $5 million and also wants to see Pop-Tarts labeled more accurately.

Lala Kent sure looks like a single woman on the face of things -- even though we've been told she and her fiancé, Randall Emmett, are technically working things out.

We got the "Vanderpump Rules" star leaving the Beverly Glen Deli in L.A. Tuesday, and obviously ... had to ask about all these stories that she and Randall are dunzo. Despite us having been told otherwise ... it's best to hear it straight from her mouth.

Unfortunately, Lala wasn't really in a chatty mood ... bolting to her car, and rebuffing each question we asked -- from why she scrubbed her IG ... to why she wasn't wearing her engagement ring.

Indeed ... Lala was without the rock Randall gave her when he proposed in 2018 -- and it's not like she was trying to hide her bare finger here. And yet, even on that front ... LK wasn't talking much.

As we reported ... sources close to the couple insist they're trying to save their engagement -- so it's clear they're going through some turbulence ... and perhaps worse based on Lala's interaction with us.

Adrian Holmes -- the guy playing Uncle Phil in the new 'Fresh Prince' reboot -- was involved in a car accident that resulted in fatal injuries for a man who was laying in the middle of the freeway.

Law enforcement sources tell TMZ ... Holmes was traveling southbound Monday on the 110 freeway just north of Sunset Boulevard in downtown L.A. -- when, at around 7:35 PM, we're told he struck an unidentified man who was lying down in his lane.

Our sources say Holmes was unable to avoid hitting the man ... and neither could the person driving right behind him -- who also made contact with the individual ... whose body was pushed into the adjacent lane ... and was hit by a 3rd car. For those outside L.A., the 110 is a very busy freeway.

The John Doe suffered fatal injuries, and cops are investigating what may have led to him being out there in the first place.

For now, our sources say ... drugs and alcohol are not believed to have been a factor for all the drivers involved -- unclear if that applies to the victim, though.

Like we said, Holmes is playing the Fresh Prince's famed uncle from the original sitcom -- only this time, there's no Will ... because the reimagined version of 'FP' is a drama, with all new actors.

Karl-Anthony Towns says Jordyn Woods got him through the darkest moment of his life ... crediting the model for helping him cope with the sudden and tragic loss of his mother.

The Minnesota Timberwolves star praised his girlfriend repeatedly on Taraji P. Henson's "Peace of Mind with Taraji" show ... explaining Woods meant everything to him after his mom died from COVID-19 in April 2020.

"A woman that meant so much to me in my life left my life to be replaced by another woman to take that spot," KAT said of his mom and Woods.

"I feel like in a way, when my mom passed, she was like, 'I'm not going to leave you alone. I'm going to make sure you know who you're supposed to be with.'"

Towns said because Woods had dealt with similar tragedy -- she lost her father several years ago -- he used her shoulder to allow him to process the hurt.

"I leaned on her because she's one of the only people who would actually know how I was feeling and what was going through," KAT said. "Because she was super close with her father just like I was super close with my mother."

KAT and Jordyn didn't officially start dating until around Sept. 2020, nearly five months after KAT's mom's passing, but it's clear the bond they formed following her death springboarded them into their romantic relationship.

Lala Kent and Randall Emmett are trying to save their engagement ... TMZ has learned they're at home together working on their relationship, even as rumors fly they've split.

Sources familiar with the situation tell TMZ ... Lala and Randall have not broken off their engagement, despite reports to the contrary. We're told Lala went to the Beverly Hills Hotel on Sunday night, and stayed there, as part of a planned night out with her girlfriends ... and she's now back home in the couple's Bel-Air estate.

Lala's night out, scrubbing Randall from her Instagram and videos of her in a hotel, led some folks to speculate she was splitting from Randall ... but it sounds like that's jumping the gun.

There are also some social media clues Lala is back home ... eagle-eyed fans noticed she's clearly in the couple's crib, based on what's in the background of her latest Instagram stories.

Randall popped the question back in 2018 ... and Lala's said in the past they've almost broken up a dozen times, but it sounds like they aren't officially donezo this time. Not yet.

Jay Caspian Kang sees a big problem with lumping every Asian American into one big group ... he says the practice leaves a huge number of folks behind.

The author joined us on "TMZ Live" Tuesday and told us about some of the topics he explores in his new book, "The Loneliest Americans," and why there are inherent problems in putting too many people in the same bucket.

Jay says the Asian American community is extremely diverse, but that same diversity becomes diluted when they're taken as a whole ... and the ones who get left behind or forgotten are those with the fewest resources.

The solution, Jay says, is getting back to celebrating diversity ... and understanding just how different people can be within larger groups, like the Asian American or LGBTQ+ communities.

Trevor Jones -- a former contestant on Bravo's "Millionaire Matchmaker" and CNBC's "The Profit" -- has died.

According to a family friend, Jones died on Oct. 9 from a "sudden Vascular Ehlers Danlos Syndrome event." Ehlers Danlos Syndrome is a genetic disorder that weakens connective tissue and can lead to spontaneous rupture of major blood vessels.

A GoFundMe page set up for his family remembers him this way ... "Trevor was the type of person that left a footprint in the world without even trying. He was sincere, generous, funny, and always tried to give back. Trevor had a gift where he could make anyone smile, laugh, or feel comfortable with just a look or a few words."

Jones is perhaps most famous for his season 8 appearance on Patti Stanger's dating reality show -- where she tried hooking up folks in the 7-figure world with a potential love interest. The guy was a successful entrepreneur, who launched a company called Flex Watches.

He memorably went on a date with "The Hills" star Stephanie Pratt -- and they seemed to hit it off at the time. Ultimately, though, Jones ended up marrying someone else.

Speaking of his business ... Flex Watches was eventually featured on CNBC's reality show "The Profit," which ended up getting partially acquired by investor Marcus Lemonis ... who made them a deal at the end of Jones' episode, and helped get the company off the ground.

Lemonis ended up offering $400k for 40% of Flex Watches' equity ... and Jones and his partner took him up on it.

Brian Laundrie might have been pedaling along a country road -- purposely out of public view -- on a rickety old bike ... that is, if you buy what someone says they see in this video.

Check out this clip, obtained by TMZ, which one witness tells us was shot from a surveillance camera on the outskirts of his property on October 9 in Dunnellon, FL -- a tiny town, about three hours north of Laundrie's hometown of North Port, where his family resides.

We're told there are several acres of rural land behind this guy's property, which is apparently where this footage was taken ... along what we're told is a rugged sugar sand path that hardly anyone ever ventures down ... on foot or anything else.

Weirdly enough, this unidentified guy was cruising down the trail on a bicycle ... and having a difficult time at it, as you can see. He's riding with an oversized backpack on, and heavy clothing ... and in the homeowner's eyes, was trying to lay low.

Add on the fact this mystery man -- at least at first glance -- appears to bear a passing resemblance to Laundrie in the face ... and we might have a legit sighting on our hands.

We're told this video was submitted to the FBI for review, as the property owner felt it was enough of a match to flag it. Then again ... we've seen a lot of these that turn out to be red herrings, and some folks have even had run-ins with the law over a mistaken identity.

Celine Dion says she's putting her upcoming shows in Sin City on ice ... and she says it's because medical issues are preventing her from being able to perform.

The "My Heart Will Go On" singer says she's experiencing severe and persistent muscle spasms and hasn't been able to rehearse ... so she's delaying her Nov. 5 opening.

Celine says she's "heartbroken" and saddened beyond words for letting down her fans ... and she feels especially bad because folks have been working hard to get the new venue at Resorts World Las Vegas ready for her.

Instead, Celine says she's targeting a Jan. 15 debut ... with shows running through Feb. 5 ... as long as her body holds up.

Sounds like Celine is confident she can get over this hurdle ... because she says her Courage World Tour is still moving forward in March as scheduled.

Jamie Lynn Spears' money is not welcomed by a charity she chose to support, and it seems undeniable the reason has to do with her big sister.

The charity is called This Is My Brave ... and Jamie Lynn made it clear it was near and dear to her heart by pledging a share of the profits from her upcoming memoir to the org.

Well, the charity said no thank you ... "We hear you. This Is My Brave was recently recommended to be a beneficiary organization for the proceeds from Jamie Lynn Spears' upcoming book. We have made the decision to decline the offer of receiving proceeds from the book sales."

Britney has now famously railed on her sister for leaching off her fame and not helping her when she was down. Britney seemed very upset Jamie Lynn was writing a book at all, the working title of which was "I Must Confess" -- a lyric in Britney's "Hit Me ... Baby One More Time." The book is now titled, "Things I Should Have Said" ... still a clear reference to Jamie Lynn's relationship with her sister.

Britney has warned her little sis and her parents that they should be nervous if she does an interview.

This has gotta sting!!

Alex Rodriguez was just trying to talk some baseball during American League Championship Series coverage on Monday ... when Boston fans used it as an opportunity to ruthlessly troll the hell out of him about Jennifer Lopez and Ben Affleck.

A-Rod -- who's doing analysis for Fox's coverage of the postseason -- was hit with verbal jabs before and after the Red Sox beat the Astros ... with fans in the crowd chanting 'J Lo' and 'Aff-leck' and even more harsh phrases like, "She left you with Ben Affleck!"

Of course, J-Rod split back in April ... with Lopez moving on with her former fiancé. Boston fans -- who absolutely hate the ex-Yankees slugger -- made sure A-Rod didn't forget their Sox superfan is living it up with J Lo now.

There were more NSFW chants, which kept the worker controlling the censor button busy all night ... but no matter what was thrown his way, it appeared A-Rod was unfazed.

Another guy yelled out, "Hey, A-Rod, what's your favorite Ben Affleck movie?!"

Harry Styles is sharing his watermelon sugar high with the cast of the new "Eternals" movie ... because he's taking on the role of Thanos' brother.

The singer is getting back to acting in a big way -- getting on camera for Marvel, no less, in Chloe Zhao's forthcoming superhero offering -- which just had its world premiere Monday in L.A. Variety's Matt Donnelly broke the news ... and no other outlet has confirmed, which seems to be for a reason. Word is, Variety gave up a huge spoiler here. 😅

Donnelly says Harry has joined the MCU as Thanos' sibling, Eros ... who's younger than the 'Avengers' big bad, and apparently is a mischievous womanizer of sorts in the comics.

Sounds like perfect casting, eh?!?

Strangely enough ... Harry did not appear to be in attendance for the red carpet event -- which makes sense. As you may or may not know, the guy's on tour right now ... and he was halfway across the country doing his show in Cleveland Monday night. Seeing how he isn't part of the main cast ... something tells us his intro might be a surprise at the end.

Now, we know what you might be thinking ... are they gonna have Harry boy in a ton of CGI like they did for Josh Brolin to turn him into Thanos. Not necessary, as it turns out!

Washington State football head coach Nick Rolovich has lost his job ... and it's all 'cause he refused to get the COVID-19 vaccine.

The school announced the move late Monday evening ... explaining the coach's vax decision paired with state rules and regulations forced university officials' hands.

The school also said four of Rolovich's assistants -- Ricky Logo, John Richardson, Craig Stutzmann and Mark Weber -- were also being terminated over their refusal to get the shots.

"This is a disheartening day for our football program," said athletics director Pat Chun, who announced the team's defensive coordinator, Jake Dickert, would replace Rolovich. "Our priority has been and will continue to be the health and well-being of the young men on our team."

"The leadership on our football team is filled with young men of character, selflessness and resiliency and we are confident these same attributes will help guide this program as we move forward."

Rolovich has publicly been a staunch anti-vaxxer for months ... famously not showing up to Pac-12 media days in July over the conference's vaccine rules and regulations.

Rolovich had said at the time his reasoning for turning down the vax "will remain private" ... though it's since been reported the 42-year-old had been seeking a religious exemption.

Clearly, he didn't get it ... and with Washington mandating that its state employees get the vax -- Rolovich's time at Wazzu ended Monday.

"WSU students, faculty, and staff understand the importance of getting vaccinated and wearing masks so that we can safely return to in-person learning and activities," school president Kirk Schulz said.

"I am proud of all those members of our community who have set the example and taken the steps to protect not just themselves, but their fellow Cougs."

Katie Couric says she never saw the dark side of her former "Today" show co-host Matt Lauer, but she concedes there was gossip surrounding the now-infamous revelations.

Couric was pushing her memoir on "Today" Tuesday and went in hard on Lauer, saying she was devastated and disgusted when the news broke over allegations he was abusive toward women on the staff.

It's almost a mirror of Season 2 of "The Morning Show." Couric says Lauer was a great colleague and she never saw the other side of him. When Savannah Guthrie pressed, Couric acknowledged there were rumors floating around, but she felt it was none of her business.

She went on to say she has no relationship with Lauer and their friendship has fully deteriorated.