Neutrogena took all it could take ... and finally had to scrub away at all the hate the company was getting in the wake of Hayden Panettiere's death -- and her history with the skincare brand.
Neutrogena broke its silence in a Thursday post on social media ... saying the company was deeply saddened by her death and "understand that we made her feel unsupported." The company also said a "significant investment" would be made to a healthcare partner -- thereby giving more help and support to women suffering from postpartum.
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If you don't know ... Hayden was the face of Neutrogena for several years -- but that all came to a screeching halt after she talked about her postpartum depression back in 2015 while a guest on "Live! with Kelly and Michael."
Neutrogena continues to get lit up by Hayden Panettiere fans ... and now the skincare company's Instagram is being turned into a shrine of sorts.
Here's the deal ... Hayden was the face of the brand for years before being unceremoniously dropped, allegedly because she made public comments about her postpartum depression ... and after her shocking death, fans have their claws out -- calling for a boycott.
Beyond inundating Neutrogena IG posts with venomous comments about Hayden's treatment -- fans have been leaving under-the-radar tributes and shaming the brand on the clearly unmonitored -- and often forgotten about -- "Tagged" section of its IG page.
Hayden Panettiere's shocking death has put a target on Neutrogena's back ... and it's getting ugly for the skincare brand that cut ties with her years ago, allegedly over her postpartum comments.
Here's the deal ... Hayden was the face of Neutrogena for several years -- but that all came to a screeching halt after she talked about her postpartum depression back in 2015 while a guest on "Live! with Kelly and Michael."
The company allegedly wanted to boot her then and there after she walked off stage -- but Hayden said her agent saved her job in the moment.
Still, once her contract expired, she was cut loose ... and her fans haven't forgotten ... or forgiven.
Hayden Panettiere's ex Brian Hickerson is jumping into the actress' bitter family feud ... blasting Hayden's estranged mother after she publicly questioned Hayden opening up about her sexuality in her new memoir.
Brian sat down with TMZ's Charlie Neffand reacted to recent comments by Hayden's mom, Lesley Vogel ... the former momager cast doubt as to why Hayden was discussing being bisexual now, suggesting the timing had more to do with promoting her new book.
When Charlie asked Brian if he knew Hayden was attracted to women, he kept it simple -- "Yeah. Hayden is into beautiful people."
Hayden Panettiere is about to release her memoir... so she's been an open book about her life lately ... and recently shared one shocking story about upsetting a skincare brand she endorsed after making postpartum comments.
HP recently said on the "On Purpose with Jay Shetty" podcast ... she was taken aback by the negative reaction to her postpartum comments during a morning show interview in 2015.
As she tells it ... after she randomly talked about her experience with postpartum on "Live! with Kelly and Michael," she was immediately told Neutrogena was not pleased with the remarks ... and that the company wanted to fire her on the spot. Her agent saved her job in the moment, but once her contract expired -- she was cut loose.
