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Diddy -- An Absolut Schmuck?

5/22/2008 2:37 PM PDT BY TMZ STAFF

So everyone knows that Diddy is the new $100 mil brand-builder (don't say spokesman!) for Ciroc vodka -- but a source tells TMZ that the folks who make Ciroc are pissed that he's still quaffing 1800 Tequila like water.

Puff stands to make a fortune from his multi-year Ciroc deal, but the man does love his 1800 -- we hear he's been ordering it everywhere from Nobu to Prive, and Ciroc's parent Diageo -- who paid him to pump out the hooch -- isn't happy.

Neither P.'s peeps nor a Diageo rep got back to us with comment.

42 COMMENTS

No Avatar
1.

CoolGirl2008    

This guy is all about selling out- no street cred at all.

2157 days ago
2.

first    

First

2157 days ago
3.

Parents learn to entertain your own kids.    

They should've known he wasn't going to turn down his old habits. If you see a chance at making more money would you turn it down especially if it isn't written in black and white somewhere.

2157 days ago
4.

Steph    

This guy would sell his first born if someone would buy it. I'm sick of seeing his face everywhere.

2157 days ago
5.

ThirstyThursday    

He looks silly.

2157 days ago
6.

Nicole    

HE IS P-NASTY

2157 days ago
7.

Chantal    

eeww..he's such an eye sore and yeah a schmuck...plse don't post about him....

2157 days ago
8.

alreadybad    

Stupid Ciroc vodka for even signing this joker. What does he represent, If anything? I won't even try the vodka because of such a poor choice for a spokesperson. Nope, Grey Goose is just fine for me. The D stand for duped.

2157 days ago
9.

rjinchi    

maybe can can take the dough and get some plastic surgery to get a chin.....

2157 days ago
10.

eloc    

Such a goober...

2157 days ago
11.

Parents learn to entertain your own kids.    

#6 Maybe the label came to him. And the whole blacks are ungrateful thing you got going. Maybe you should have asked the government to hold you back just for the spelling class. blakcs....WTF is that word?

2157 days ago
12.

alf    

I HATE HM!!!! HE IS AN ASS!!!!

2157 days ago
13.

Oh Please    

Victor, first of all it's "black" not blakc and "ungrateful" not ungreatfull. It's kind of hard to put people down and be taken seriously when you need to get Hooked on Phonics. Just makes you sound like an inbred hillbilly. Now scooch on back to your trailer and cut your Auntie Mom's toenails like a good boy.

2157 days ago
14.

Parents learn to entertain your own kids.    

#6 I forgot to mention ungreatful was spelled wrong as well.

2157 days ago
15.

Parents learn to entertain your own kids.    

#14 I love you. I made mention of that as well.

2157 days ago
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