The New Elephant Man
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Sportscaster and basketball great John Salley is teaming up with one of the biggest stars in Hollywood to help fight a deadly epidemic. His new co-star? A two ton elephant names Susie.
In a new 30-second Public Service Announcement to air on VH1, John Salley and Susie build off of the old adage "There's an elephant in the room, and no one's talking about it." Salley walks through an office building with Susie, who wears a visitor name badge marked "AIDS." The voice-over reminds viewers that AIDS is still a global pandemic, and it's time to talk about it.
The spot kicks the "Hope Spreads Faster Than AIDS" campaign. The PSA was shot in Los Angeles in July and produced by VH1's creative team. VH1 will begin airing the spot this week.