Wes Anderson's Two-Minute Hit

4/26/2006 7:52 PM PDT

Wes Anderson's Two-Minute Hit

What does it say about Hollywood when the most-discussed movie out there isn't a movie at all, but a two-minute commercial airing before the trailers?

The ad, featuring 'Rushmore' director Wes Anderson, is a spoof of moviemaking, with Anderson playing the role of a demanding director on the set of an action flick.

Already, the American Express spot has become a staple of talent agency gossip, and currently ranks as the third most-viewed video on YouTube.com.

In terms of its movie industry interest, it also helps that the Anderson spot is itself an elaborate film send-up: It's an homage to 'Day for Night,' a film by Francois Truffaut, a director Anderson idolizes.