America's favorite athlete Lance Armstrong has teamed up with America's favorite shoe company and mp3 player.
Nike and Apple Computer have teamed up to bring the world of sports and music together with the launch of their Nike+iPod sports line. The first gadget of the line to roll out is the Nike+iPod Sport Kit, a wireless system that allows the Nike+ footwear to "talk" to your iPod Nano, thus creating the ultimate workout experience.
Armstrong, currently preparing for his first NY Marathon, said "If you can incorporate time, distance, and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level."
It's only a matter of time before Lance has Jake and Matthew running about with white wires hanging from their ears.
The Nike+iPod Sports Kit is available now.