When Oprah Winfrey and Bono team up, you just know it's for something big.
The two celeb humanitarians hit up Michigan Avenue in Chicago and zipped in and out of stores selling Product (RED) merchandise - an effort benefiting the fight against AIDS in Africa.
Apple, Gap, Motorola and Emporio Armani have joined the cause, which is backed by Bobby Shriver and the U2 frontman. "What's great about (RED) is I'm not asking you to give money or write a check or give to charity," says Bono, "I'm asking you to buy (RED) products and the companies who make those products will be making the checks, that's so cool."
The products, all of which are the color of the campaign name, include iPods, RazR phones and clothing.
Bono will appear on Oprah's talk show today to talk more about the U.S. launch of (RED).