J Lo Sweatin' It Out in NYC

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Jennifer Lopez -- who regularly steps out in only the bare essentials -- covered her entire bod in the sweltering NYC heat, but it may be a brilliant marketing ploy.

It was 90 degrees Friday in the Big Apple, but felt north of 100 because of humidity. That's why walking out in Guess threads from head to toe would certainly draw attention.

You may recall ... less than 2 months ago Guess announced a J Lo "It's My Party" line. Camo is not part of her line, but it could be.

BTW ... Saturday's temps promises to be even more unbearable ... 98 degrees with 64 percent humidity.

Comic-Con 2019 San Diego Dress Up ... Check Out The Cosplay!!!

Comic-Con 2019 is in full swing down in San Diego ... where attendees are showing off their imagination and dedication with some seriously sweet costumes!!!

If you're missing out on the action, don't worry ... we've got you covered with the coolest cosplay looks ... including fan favorites like "Stranger Things" and some timeless classics like "The Simpsons" and "Star Trek" ... plus all the super heroes and movie characters you can handle!

These folks may look nerdy ... but their super fashion sense is outta this world. Click through the gallery and check out the cosplay in all its sweet, sweet glory.

Bonus points to the dog lovers who dressed up their doggo. Ya gotta see the cute pup.

Zion Williamson Getting Full-Court Press from Puma ... Nike In the Running

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Zion Williamson has still NOT signed a shoe deal -- despite being the most sought after NBA draft pick since LeBron James -- and our sources say it's all because of Puma.

Nike was believed to be the front-runner to sign Zion for months ... with legendary former Nike exec Sonny Vaccaro telling us he thinks Zion's deal could hit the 9-figure mark.

And, with Zion rocking Nikes in college, in pre-draft workouts and in some NBA Summer league games ... it seemed like it was just a matter of time before Zion signed with the Swoosh.

But, we're told Puma -- which has made a serious push in the basketball shoe space in recent years -- has come out of nowhere to become a major contender to sign the NBA's #1 overall pick.

Puma already has rising stars Marvin Bagley III and DeAndre Ayton on its roster -- the first 2 picks from the 2018 NBA Draft.

And, get this ... Zion rocked a pair of Puma RS-0 "Video Game" kicks during a Summer league game earlier this month, and our sources tell us that's no coincidence.

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We're told Nike is aware of the competition and is making a hard push to get a deal done with Williamson first. As one source puts it, "He's the #1 priority."

Remember, Zion did have one bad experience with Nike in college ... when his Nike PG 2.5s blew out during the opening seconds of the Duke vs. North Carolina game.

Fun Fact: The shoes were never seen in public again after that incident ... and Ken Goldin from Goldin Auction told us he thinks the kicks could be the most valuable collegiate sneakers of all time ... worth more than $250,000 if they ever hit the auction block!!!

The NBA season kicks off in October and whatever brand signs Zion is going to want him to wear their sneaker on opening day ... so, ticktock.

Wendy Williams Shines on 55th Bday ... Especially My Louis Vuitton Sneakers!!!

GO SHAWTY
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Wendy Williams gave glitz and glamour a whole new meaning on her 55th birthday ... with a tiara and some shiny, custom, SUPER EXPENSIVE Louis Vuitton sneakers!!!

The talk show host hit up Serendipity 3 in NYC Thursday night after a looong night of celebrating her bday. Seems there was LOTS of toasting in her honor, but clearly, Wendy knows how to party right ... 'cause she was ready for more at the famous dining joint.

STUNTIN' SHOES

On her way inside ... our guy asks Wendy what's the best gift she got and she literally stops in her tracks to show off her Louis Vuitton sneakers customized with Swarovski crystals. Pricey -- and shiny -- for sure. Those sneakers can go for around $1,000, although Wendy seems to think they cost 4x that much.

She wouldn't spill the tea on who gifted her the fancy footwear. She said it was a benefactor. But, who the heck cares ... she rocked the hell outta them in her black gown.

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Wendy spent the morning at Tiffany & Co. ... chowing down on a cake frosted to look exactly like the company's famous blue jewelry box. Now THAT'S how you treat a princess on her birthday.

Nick Jonas & Priyanka Chopra Get Lit at LIV ... for Her 37th Birthday!!!

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Nick Jonas and Priyanka Chopra partied like it's 1982 ... celebrating her 37th birthday.

Nick, Priyanka and friends hit up David Grutman's Komodo Restaurant in Miami for a late dinner ... followed by a raucous celebration at LIV Nightclub. We're told once the lovebirds got settled inside LIV ... a video appeared on the LED screens with a special birthday message from none other than Joe Jonas and Sophie Turner, who are on their honeymoon in the Maldives.

BIRTHDAY WISHES
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Priyanka -- wearing the hell outta an elegant red sequin dress -- also enjoyed a $5,000 four-tier birthday cake by Divine Delicacies that could probably rival her wedding cake. BTW ... Joe and Sophie weren't the only ones to show Priyanka some love on her big day.

Kevin Jonas' wife, Danielle, also posted a pic on Instagram and gave her a huge shout out ... captioning the pic, "Happy birthday @priyankachopra. I hope your day is as bright and beautiful as you. love you!"

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Not to be outdone ... Nick also showed his wifey some love on social media. His message was succinct but incredibly thoughtful ... writing, "Light of my world. My whole heart. I love you baby. Happy birthday."

#RelationshipGoal

Serena Williams Hollywood Flex After Wimbledon ... Do I Look Sad?!?

The Wimbledon L clearly ain't affecting Serena Williams ... the tennis legend was out partying in Hollywood on Thursday -- and she looked GREAT!!!!

The 37-year-old superstar hit up Sunset Room for the Sports Illustrated Fashionable 50 party -- you know, the one where they honor the 50 hottest athletes in the world -- and Serena killed it.

Obviously, some thought a rough loss to Simona Halep on Saturday might hamper her style ... but, clearly, there ain't no hangover here!!

Other celebs crushed it too ... Michelle Wie, Errol Spence Jr., Ben Simmons, DeAndre Jordan and Chloe Kim all rocked fancy duds.

Also, NBA stud Kelly Oubre Jr. showed up in this.

Lindsey Vonn and her hockey-playing BF, P.K. Subban, were also there -- and they've sure been getting close lately.

Begs the question ... SI red carpet now, wedding attire next?!

Jordyn Woods I'm a 'Boss' ... Check Me Out in Rick Ross' Music Vid

Jordyn Woods is making some boss moves after being kicked to the curb by the Kardashians ... linking up with Rick Ross and becoming a music video vixen!!!

Kylie Jenner's former BFF was on the set of the rapper's new music vid Wednesday in Miami, showing off her endless curves in some sexy lingerie and a super revealing dress. No wonder Rick recruited her.

RR is looking pretty fly himself ... throwing on a black and white animal print button down and dripping hard with some gold chains. Rozay is peak South Beach.

But, this is all about Jordyn and how well she's doing for herself without the Kardashians.

Check out the gallery ... Jordyn's a BAWSE!!!

Anthony Davis Rocks Full Purple & Gold For First Time ... Just Not #23, Yet

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Here it is!!! The first look at Anthony Davis head-to-toe in his new threads ... and it's probably bringing a tear to LeBron James' eye.

The NBA superstar threw on his #3 Lakers jersey and shorts for the first time on Wednesday for some promo for NBA 2K20 (he's the cover athlete) ... and he's sporting a HUGE grin on his face.

Of course, AD *was* gonna wear #23 after the King gifted his digits to his new teammate ... but the Brow will be stuck with tres for the upcoming season due to manufacturing issues with Nike.

According to an ESPN report ... the Swoosh woulda lost "well into the tens of millions of dollars" if LBJ switched to #6 like initially planned ... thanks to a bunch of James jerseys that were already made.

Regardless of the number ... seeing AD in full gear has gotta have Laker fans hyped.

'Shark Tank's' Kevin O'Leary Big Baller Brand Ain't Dead ... At Least Not Yet!

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NOT BAD NEWS AT ALL
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Don't write off LaVar Ball just yet ... "Shark Tank" star Kevin O'Leary tells TMZ Sports even though things look bleak for the Big Baller Brand, he thinks BBB is simply too big to die.

FYI, LaVar has been the laughing stock of social media this week after pics circulated showing a clearance sale on his once-pricey merchandise at a local basketball tournament in Irvine, CA.

Plus, his BBB website has been "under construction" for months with no real time table to get back up and running. And, after Lonzo Ball covered up his BBB tattoo, it seemed the run was over. 

But, Mr. Wonderful tells TMZ Sports ... the seemingly bad publicity ain't bad at all -- it's GOOD! 

"Any time you can your brand into the consciousness of the consumer, it's good," Kev tells us. 

O'Leary says a clearance sale isn't necessarily a death sentence for a brand -- it's standard operating procedure in the fashion world because styles change and you have to dump old merch. 

Kevin says the Big Baller Brand has already established itself as a part of culture -- "it's gonna stay around" -- and he's advising LaVar to get back in the market ASAP. 

As we previously reported, LaVar recently made new hires with plans of expanding the BBB brand ... and as of May, he was putting together a new business plan.  

So, the big question for Kevin ... would you invest with LaVar? Watch the clip!

Nipsey Hussle LAPD Says He Wasn't a Target ... But Why Was He Named in Gang Investigation?

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TMZ

Nipsey Hussle was not going to be prosecuted for any type of gang activity at the time of his death ... the LAPD was trying to curb gang activity in and around his store, but he was never the target, according to law enforcement sources.

As TMZ and the New York Times reported, the LAPD and L.A. City Attorney were investigating Nipsey and his business partners for alleged gang activity at his Marathon Clothing store and the surrounding strip mall.

Sources connected to the 2 agencies now tell us, they weren't specifically targeting Nipsey -- they say the investigation centered around abating gang activity in the area, which has been a long-standing problem.

No one from either agency would be specific as to their end game. And, no one from either agency could explain why Nipsey's name was specifically mentioned in connection with the investigation, especially since they now say he wasn't a target.

One high-ranking law enforcement source tells TMZ, the investigation is now a hot potato in the wake of Nipsy's murder, because the City has hailed him as a hero and someone who was trying to prevent gang violence. 

WE MUST PUSH FORWARD
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Nipsey shunned gang activity at Marathon and although he allowed gang members to enter his shop he forbade any violence. As a matter of fact, he employed past felons and ex-gang members to keep them on the straight and narrow. 

By the way ... Nipsey's family closed the Marathon store after his death, but the online shop is still up and running.

2020 Presidential Race Celebs Hedging Bets ... Donating to Multiple Prez Hopefuls

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A bunch of big celebs like a bunch of Presidential candidates ... so they're funding a bunch of candidates with the hope one of them makes a move on January 20, 2021 ... to 1600 Pennsylvania Ave.

We've done some digging and found the top several Democratic presidential candidates all have their share of celebrity backers, but a handful are sharing the love ... or hedging their political bets.

For instance, according to filings by the 2019 Federal Election Commission ... Barbra Streisand donated $1,000 each last quarter to the campaigns of Elizabeth Warren, Cory Booker, Amy Klobuchar, Beto O'Rourke, Kamala Harris and Pete Buttigieg.

The Katzenbergs -- both Jeffrey and Marilyn -- dropped $2,800 each (the max one-time donation) on those same 6 candidates ... except substitute Kirsten Gillibrand for Klobuchar.

Anna Wintour's donated to at least 4 candidates, so far -- $2,800 to Mayor Pete, Harris and Beto and a grand to Gillibrand.

Shonda Rhimes donated $2,800 to Booker and Warren last quarter, and the same amount to Harris and Gillibrand the quarter before that.

Finally, Ryan Murphy is Team Harris to the tune of $5,500 and Team Buttigieg for $2,800.

Bernie Sanders is noticeably absent from this list, but he's received donations from stars like Shailene Woodley, Josh Hutcherson and Milla Jovovich ... it's just that none of them double-dipped with anyone else as far as we can tell. And, of course, he has the public support of Cardi B.

As for Joe Biden ... his donation numbers from last quarter aren't in yet.

As we told you ... Mayor Pete's got a wide variety of celebs supporting him, as does Elizabeth Warren, and there's still a lot of time for more of that sweet Hollywood money to pour in.

Cristiano Ronaldo Flaunts Bulge For New Undies Campaign

It's that time of year again ... Cristiano Ronaldo is launching his new CR7 underwear line -- and shocker, he's thrusting his own man junk front and center of the new campaign! 

The soccer superstar stripped down to his skivvies to showcase his new High Summer collection of his CR7 undies ... and yeah ... they make more than his eyes pop.

Ronaldo says the design was inspired by summer sunsets, saying, “Summer is my favourite (he spells it weird because he's European) season and I love the time of day when the sun goes down and the sky is vivid."

"I wanted to capture that feeling in my HS19 campaign, using intense colour (again with the weird Euro spelling) that’s bold, rich and compliments my new collection. I wanted the campaign to have a really relaxed feel. Summer is the time of year when I have some time to chill out, so I wanted to reflect that.”

Ronaldo takes his looks about as seriously as his game ... and the dude is on a quest to make the most stylish underwear out there.

"Essentially, I want to create underwear that looks so good that I want to wear it on the beach, rather than covering it up with my swimwear!”

In case you're wondering ... Ronaldo's underwear usually costs about $38 for a 3-pack. 

Enjoy. 

Sports Illustrated Swimsuit Models Flock to Miami ... Gronk's GF Leads the Way!!!

Rob Gronkowski's girlfriend, Camille Kostek, is this year's 'Sports Illustrated: Swimsuit Edition' cover girl, but when her fellow models show up to flaunt their stuff ... we all win.

Camille led the pack Sunday in Miami, where she strutted down the catwalk for the 2019 Sports Illustrated Swimsuit Runway Show for Swim Week. CK wore an incredible two-piece that made her look like a Greek goddess ... easy to see why Gronk's into her.

There were lots and LOTS of other models and swimsuit designs (if you're into that sorta thing) to take in -- Jasmine Sanders showed off a leopard print one-piece that showed off her toned figure. 

Some other honorable mentions included Ashley Alexiss, Clarissa Bowers, Halima Aden, Hyunjoo Hwang, Katina Taylor, Tanaye White, Robin Holzken and Brooks Nader ... who all stunned in their respective swimwear choices. 

Only bad news here is the SI event is one of the last for Swim Week. Sorry, y'all ...it's almost over.

2019 ESPYs Fashion The Good, The Bad and the Swaggy

Who's the best-dressed athlete in sports?? Now's your chance to see them go head-to-head with their threads at the 2019 ESPYs ... with the biggest ballers showing off their swag!!

LA Rams QB Jared Goff and his bikini model GF, Christen Harper, are one attractive couple in a rare public appearance together ... and Russell Wilson and Ciara are looking hot, as always.

UFC superstar Tyron Woodley is bringing the star power with a blue print suit ... and NBA hooper Trae Young went with the classic all-black look.

Golfer and model Paige Spiranac is hard to miss with a shiny silver dress ... and UCLA gymnast Katelyn Ohashi -- who  went viral for her perfect 10 routine back in January -- showed off her skills on the red carpet!!

The World Cup Champion U.S. Women's soccer team is even at the big event -- jetting from their celebratory parade in NYC to the show ... with a police escort from the airport!!

Everyone from Dwight Howard to Myles Garrett to PJ Tucker showed off their best looks for the show -- hosted by Tracy Morgan -- on Wednesday ... so be sure to check out all the drip!!

Beyonce & Blue Ivy Lead the Pride at 'Lion King' Debut ... In Roaring Fashion

Beyonce and Blue Ivy were a spitting image of each other at the premiere of the new 'Lion King' movie -- and they couldn't have looked more like royalty if they tried.

Queen Bey and her cub rocked half suit jackets and half gowns on the red carpet Tuesday at the Dolby Theater in Hollywood, where the live-action Disney reboot was getting its West Coast debut. Mama bear lion was adorned in glittering chains that covered her upper half, while she led a flowing mesh train down low ... with BI wearing a similar outfit.

Beyonce's hairdo was something to behold as well -- it looks like she went with an intricate braided look, with her hair parted on the left side and slightly curled toward the front.

Blue Ivy had her locks up in pigtails, which were wrapped in what looked a lot like diamond hair ties. It's like they were reflecting Bey's character in the flick -- young and adult Nala.

A bunch of the cast was there too, including a dapper Donald Glover (Simba), Seth Rogen (Pumba), Billy Eichner (Timon) Keegan-Michael Key (Kamari) and other celebs who showed up just 'cause ... Tiffany Haddish, Chrissy Metz, Jimmy Kimmel and Chance the Rapper.

As for what folks are saying about the movie ... it's apparently really, REALLY good (graphics-wise, anyway). Critics are calling it a spectacular visual feat like nothing Disney's done. 

Yeah, ya gotta catch this one on the big screen. 

Ted Cruz Kap Isn't Boosting Nike's Stock ... It's Trump's Economy!!!

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Kap didn't do it
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Nike's stocks going up ever so slightly -- which just so happened on the heels of the Betsy Ross controversy -- has absolutely nothing to do with Colin Kaepernick ... so says Ted Cruz.

The Texas senator shut down any notion that Kap sent Nike's market value soaring in the wake of the footwear company yanking its planned Betsy Ross shoe at the ex-QB's behest, because he says there's a much simpler explanation ... a booming economy. 

There's no way of knowing for sure what effect, if any, Kap's involvement might've had -- but we do know anytime his name gets brought up next to the Swoosh ... they do well

As far as what Ted makes of the whole situation, he elaborates on what he tweeted this weekend ... when he said he wouldn't buy anymore of the only tennis shoe he's ever owned.

Check it out ... doesn't sound like Teddy's ready to start burning his Nikes quite yet, but he does bemoan the fact the great American company has become politicized .... and in a direction opposite his own views.

Senator Cruz also has some choice words for Kaepernick.