1. First of all, Oprah and her lawyers need to check with the US Patent and Trademark office...if you didn't file and pay for and receive the official trademark, IT ISN"T TRADEMARKED! Secondly, the terms Aha Moment have been used by many people for many years and are 'commonly used' and it is a 'commonly used expression', i.e. often noted commonly as a definition of' the term 'Eureka'. The US Patent and Trademarkk Office has specific regulations about trademarks and proof of continuous use after a trademark has been officially granted; you also have to pay the US Patent and Trademark Office a filing fee, as well as ongoing renewal fees with their attendant filing fees. So, Oprah, unless you have an official trademark and the paperwork to back it up, you cannot claim the rights to a common phrase as your own personal trademark.

Posted at 2:19PM on Apr 24th 2009 by Adrian Palmer

2. I guess Oprah Winfrey owes me a lot of money if she thinks she came up with the phrase 'Aha! Moment', I have been using that phrase since I was in my teens and I am 52 now. So Oprah, get in touch with as to how you intend to reimburse me for using my words on your television show and outside of it. You are Ludicrous and ridiculous, If the insurance company has to pay you one thin dime, you will owe me half of what ever you get because you stole my saying! Sandie PS you can Email me to get my mailing information so that you can send me a check ASAP.

Posted at 2:26PM on Apr 24th 2009 by Sandie

3. this is about the Opra wanting to file a case against the Insurance company: i think its rather PATHETIC that she thinks she has rights to or should have the rights to " the aha moment" she already has more money that she can handle/knows what to do with, like she really needs to sue. my god, this is obviously another publicity stunt and a rather rediculous one to boot! I guess thats how rich ignorant people with nothing better to do funcion

Posted at 2:27PM on Apr 24th 2009 by Oregon Girl

4. Holy crap, don't you think you have enough money already?Just like airhead Paris Hilton, trying to copyright "That's Hot".
Seems to me, "words is words" and nobody owns how they are put together. Get a grip!

Posted at 2:27PM on Apr 24th 2009 by momomoney

5. Filing with USTM Office not mandatory -- use is enough. We are a common-law use country so Oprah can establish rights merely by her use. Also, constructive abandonment of the mark is 3 years. Mutual of Omaha's best position against Oprah is lack of policing.

Posted at 2:29PM on Apr 24th 2009 by KGBESQ

6. The greed of this talentless cow knows no bounds. Normally I would side with anyone against an insurance compny but in this case, let's home common sense prevails. Oprah - what a pig!

Posted at 2:23PM on Apr 29th 2009 by Bill Johnson

7. FIRST OF ALL TWITS - do you really think Oprah - with all of her lawyers and accountants - needs the likes of you all to tell her about Trademarks and Copyrights. LOL!

I'm almost positive if she trademarked the phrase, SHE DID. Her challenge, if it's true what they are saying, is to explain why she didn't PROTECT the trademark by suing others for using it.

Posted at 2:32PM on Apr 24th 2009 by Pott54

8. Oprah should lighten up, anyone use her phrase positive things, including corporation for profit purpose, only benefit her in a long run. Listen to greedy lawyer file lawsuit only generate bad publicity and irritate people of her true nasty nature revelation that always hidden under the mask. .

Posted at 5:21PM on Apr 27th 2009 by owl

9. Oh oh.....I better call a lawyer.......QUICK. I often use that term....have for years....and I DON'T watch Oprah so can't say I got it from her. I remember my father using it and that had to have been 40+ years ago. I think I'll go off and get my dictionary to see which word or phrase I can claim trademark for.......hmmm..........how about "she needs to get her head out of her a**"???? Anyone remember when "celebrities" were really Stars? and had dignity??

Posted at 2:33PM on Apr 24th 2009 by Magick

10. Dear Oprah... you're a sexist idiot. Please get the mental help you're crying out for.

Man, is America a mess or what? ... look at who women turn to for relationship advice...
Oprah, a sexist, naver married woman ...
and Dr. Phil , a once divorced, fat bald man who drives a sports car. A self hating man if I ever saw one
BOTH have said on their show that women cheat it's because they're lonely, but when men cheat it's because we're pigs...
I guess they think a man could never feel lonely... how ignorant and sexist.

They both like to defend female murderers and pedophiles too

And women wonder why they keep the man they want? Look at the stupid crap their brainwashed with!

Posted at 2:35PM on Apr 24th 2009 by jaymen

11. KGBESQ - Thanks for the education. You are absolutely right.

Posted at 2:35PM on Apr 24th 2009 by Pott54

12. "O" What has happened to you. It seems the more fame you get , the further you get from your roots. You use to spend your time and money helping people! Now all you do is "BITCH" Take a good long look in the mirror and fix it.

Posted at 2:37PM on Apr 24th 2009 by Really tired of it

13. oprah get over ur rich self.courts have better things to do with there time.dont forget we the people made u rich.

Posted at 2:39PM on Apr 24th 2009 by rosie g

14. LETS GET READY TO RUUUMMMBBBBLLLLEEEE!!!

Posted at 2:36PM on Apr 24th 2009 by MIKE

15. who does she think she is? does she reallly think she owns the English language? what a conceited cow.

Posted at 2:39PM on Apr 24th 2009 by Prunetucky Pearl