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Michael Bay: Steven & Jerry Wouldn't Take This!

6/21/2009 8:30 AM PDT BY TMZ STAFF

Michael BayMichael Bay sent a scathing email to Paramount Studios before the release of "Transformers 2," complaining in effect that his famous director friends would be shocked at the way Paramount was promoting the flick.

We've obtained an email dated May 4, 2009 -- from Bay to Paramount head Brad Grey, along with a bunch of other Paramount honchos. Bay complains bitterly that Paramount's ad campaign for "Transformers 2" was tepid and ineffective.

"... I have been waiting, and waiting for the anticipation of an 'event movie' to make it into the 'public zeitgeist,'" Bay writes.

Bay calls the print campaign an "abject failure," with a "pathetic presence" in the L.A. Times. He's especially pissed about the profile of the movie on the MTV Video Awards, calling it "so lame."

But here's the best part. Bay name-drops Jerry Bruckheimer, saying Jerry always told him "a studio that does not make [the opening of a movie] an event ... will get bitten in the ass." He then adds, "Besides my good friend Steven [Spielberg], Jerry has made a lot more successful movies then (sic) all of us."

Bay then asks, sarcastically, "Is this is a cash issue with your company?"

In fairness, on June 6, Bay clearly had a change of heart, sending an email to Grey and others at Paramount, praising them for treating him well, adding ..."Paramount is like family. Thank you all for busting your butts and bringing your 'A game' for the release of Transformers."

Bet Steven and Jerry haven't sent such a nice email to their studios!

40 COMMENTS

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1.

sadao futaki    

This movie is so boring...

1756 days ago
2.

first    

FIRST!!! WOOOOOOOOO

1761 days ago
3.

really?    

why is any of this important? This is lame behind-the-scenes BS that no one cares about.

1761 days ago
4.

Luke Warmwater    

Got anything more current than a couple of weeks ago?

1761 days ago
5.

What the Hell?    


No one cares!
Never hea of him-probably won't either!

1761 days ago
6.

xxx    

this dude is a douche no one cares about him, the whole "michael bays transformers" no one is going to see it because HE did it, get over yourself you tool.

1761 days ago
7.

suzettehm    

Did anyone else notice the terrible grammar in both his letters? The first one is especially atrocious.

1761 days ago
8.

Fred    

Is it safe to assume that this is the first use of the word "zeitgeist" on TMZ?

1761 days ago
9.

rhbjorn    

Bay is right. They need to make a buzz about the movie to make people belive it is any good., when it is just another mindless cgi action flick. When people find out just how mind numbingly crap it is, they will already have payed for the ticket and thus don't count anymore.. Unfortunately this way of making and sellling movies is how it is done in h-wood today, and that is why 99 out of 100 movies out of Hollywood are utter and completely crap

1761 days ago
10.

chrisfrmchi    

You need to realize this article is marketing or the movie.

1761 days ago
11.

Omar    

Damn right. The promotion of TFROTF is seriously lacking in comparison to even the first one.

1761 days ago
12.

inexcusable    

I don't give a flip how big the budgets or boxoffice, Bay's films are moronic garbage and nobody with brain cells goes to see them. The kid needs to do society a huge favor and retire, sparing us the turds he calls his movies.

1761 days ago
13.

xcalibur    

OHH PULEEEZ. SPIELBERG IS CO-FOUNDER OF IS STUDIO DREAM WORKS. NUFF SAID. WHO WILL HE WRITE THE SCATHING LETTER TO - HIMSELF?? TMZ ARE IDIOTZ!!

1761 days ago
14.

Nikki    

He's got a point - I don't think I've seen any promotion for Transformers 2. I'm not even sure when it will be out, but I know my kids are going to want to see it.

1761 days ago
15.

egaeus    

Michael Bay is mad because he thinks people didn't rush out to Transformers 2 because of the publicity. The truth is, if he wants people to see his movies, he needs to not make crappy, empty sequels to dull, noisy movies. I saw the first film and had no desire to see the second. It looked like exactly the same film.

1761 days ago
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